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What is Oracle Unity Customer Data Platform?

Consolidate customer information from a variety of online, offline, and external sources to create a unified and adaptable real-time view of every individual client. The Oracle Unity Customer Data Platform harnesses the power of machine learning to suggest the most impactful next actions within existing business processes. It integrates back-office data with customer relationship management (CRM) information to produce an all-encompassing 360-degree view of each customer. By consistently gathering customer signals and refreshing the profile in real time, Oracle Unity guarantees that you always have the most current insights into your clientele. Streamline and unite all your data sources—whether they stem from online, offline, or first-, second-, and third-party origins—into a seamless and interconnected customer profile. Effectively link distinct identities across various devices, channels, and platforms. Utilize advanced privacy and identity management tools to build a cohesive and easily accessible profile. Additionally, enhance and oversee data quality by consolidating all information, including real-time behavioral signals, in a centralized system, which ensures that your customer insights are not only accurate but also actionable. This holistic strategy empowers businesses to react to customer requirements with unprecedented speed and effectiveness, ultimately leading to improved customer satisfaction and loyalty. By prioritizing real-time updates and data integrity, organizations can stay ahead of market trends and adapt their strategies accordingly.

What is Blotout?

Elevate customer satisfaction by implementing full transparency through infrastructure-as-code solutions. Blotout's SDK empowers organizations with familiar analytics and remarketing tools while maintaining the highest standards of user privacy. Engineered to adhere to GDPR, CCPA, and COPPA from the ground up, this SDK utilizes on-device, distributed edge computing to perform analytics, messaging, and remarketing without sacrificing personal data, device identifiers, or IP addresses. Gain deep customer insights by measuring, attributing, optimizing, and activating customer data comprehensively. Unique in its ability to integrate the entire customer lifecycle, it unifies event data from both online and offline channels. Building a trustworthy relationship with data ensures customer loyalty and compliance with GDPR and other global privacy laws, ultimately bolstering your brand’s reputation and fostering a loyal user base. By prioritizing transparency and privacy, businesses can create a more engaged and satisfied customer experience.

Media

Media

Integrations Supported

Amazon Redshift
Apache Parquet
Azure Blob Storage
Bing
Bronto Marketing Platform
Chatitive
Density
Facebook Ads
Google Ads
Iterable
Kinetica
Klaviyo
Marketo
New Relic
Outbrain
Pendo
QuickBooks Online
Simpli.fi
Sklik
Teamwork.com

Integrations Supported

Amazon Redshift
Apache Parquet
Azure Blob Storage
Bing
Bronto Marketing Platform
Chatitive
Density
Facebook Ads
Google Ads
Iterable
Kinetica
Klaviyo
Marketo
New Relic
Outbrain
Pendo
QuickBooks Online
Simpli.fi
Sklik
Teamwork.com

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/customer-data-platform/

Company Facts

Organization Name

Blotout

Date Founded

2019

Company Location

United States

Company Website

blotout.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives