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What is Oracle Unity Customer Data Platform?

Consolidate customer information from a variety of online, offline, and external sources to create a unified and adaptable real-time view of every individual client. The Oracle Unity Customer Data Platform harnesses the power of machine learning to suggest the most impactful next actions within existing business processes. It integrates back-office data with customer relationship management (CRM) information to produce an all-encompassing 360-degree view of each customer. By consistently gathering customer signals and refreshing the profile in real time, Oracle Unity guarantees that you always have the most current insights into your clientele. Streamline and unite all your data sources—whether they stem from online, offline, or first-, second-, and third-party origins—into a seamless and interconnected customer profile. Effectively link distinct identities across various devices, channels, and platforms. Utilize advanced privacy and identity management tools to build a cohesive and easily accessible profile. Additionally, enhance and oversee data quality by consolidating all information, including real-time behavioral signals, in a centralized system, which ensures that your customer insights are not only accurate but also actionable. This holistic strategy empowers businesses to react to customer requirements with unprecedented speed and effectiveness, ultimately leading to improved customer satisfaction and loyalty. By prioritizing real-time updates and data integrity, organizations can stay ahead of market trends and adapt their strategies accordingly.

What is CASA?

Embrace a data-driven approach with our cutting-edge AI technology, which enhances personalized interactions at every phase of your customer journey. Attract new customers through multiple avenues, including Point of Sale registrations, face-to-face lead captures, referrals, and online sign-ups. Harness AI-powered lead management systems to efficiently secure walk-in leads and boost sales performance. Easily register on our commerce platform, mobile applications, or other channels, ensuring a smooth onboarding process. Integrate customer data obtained from POS transactions to achieve a comprehensive view of your clientele. Utilize an AI-optimized customer data platform alongside analytics to refine your outreach efforts. Reach out to prospective customers via social media and cultivate leads through recommendations from satisfied clients. CASA is specifically engineered to assist you in realizing your customer engagement goals and strategic success plans, propelling you toward sustainable growth. Our adaptable and scalable loyalty solution enables brands to build stronger connections with their customers, focusing on maximizing the value of your most important clientele. Furthermore, seamless compatibility with third-party applications guarantees that your systems operate in unison. With these innovative tools at your disposal, you can create a customer experience that is not only more meaningful but also significantly more effective, ultimately fostering long-term loyalty and satisfaction.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Ameyo by Exotel
Argent
Cisco AnyConnect
Cognizant
Decimal
Delhivery
Deloitte Compliance Suite
EVOSYS TELEMATICS
Ginesys
Kinetica
MSG91
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Marketing
Razorpay

Integrations Supported

Accenture Cloud Trade Promotion Management
Ameyo by Exotel
Argent
Cisco AnyConnect
Cognizant
Decimal
Delhivery
Deloitte Compliance Suite
EVOSYS TELEMATICS
Ginesys
Kinetica
MSG91
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Marketing
Razorpay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/customer-data-platform/

Company Facts

Organization Name

CASA Retail AI

Company Location

India

Company Website

casaretail.ai/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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