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What is Orange Apron Media?

Collaborating with The Home Depot provides access to a vast network of 198 million distinct customers, accessible both online and through our 2,322 retail stores. Our website attracts an impressive 3.6 billion visits each year, creating a valuable platform to promote your brand. Advertisers can effectively engage with our customer base through Orange Apron Media. With our self-service options, you can utilize The Home Depot's advertising resources anytime, day or night. Moreover, you can take advantage of real-time, brand-specific analytics to rapidly refine your campaign strategies. Our committed support team is always on hand to assist with any questions you may have. In FY21, The Home Depot recorded 1.76 billion customer transactions, which significantly contributed to an extraordinary $6 billion sales increase. Typically, our advertising partners see returns that are more than double their ad investments. You can advertise through multiple channels owned by The Home Depot, including in-grid placements, sponsored product carousel ads, prominent banners at the top of pages, and customized email campaigns. This partnership offers the chance to reach specific target audiences while providing numerous opportunities for customizing your advertising strategies. Furthermore, utilizing our well-established reputation can greatly enhance your brand's visibility while driving its success even further. This synergy between your brand and The Home Depot can lead to innovative marketing solutions that foster growth and engagement.

What is Crealytics?

At Crealytics, we view challenging the status quo not just as a phrase, but as an essential part of our company's identity. Our goal is to empower brands and retailers to harness their customer data effectively, enabling them to improve their performance in paid media and build a more extensive loyal customer base. We collaborate with over 60 eCommerce brands, including ASOS, Urban Outfitters, and Foot Locker, by offering performance advertising and marketplace solutions tailored to their needs. Our emphasis lies in enhancing performance through advanced measurement and data activation strategies, optimizing biddable media, and maximizing customer lifetime value while refining incrementality testing and elevating marketplace offerings. We strive to fortify brand connections with innovative sponsored product advertisements, create customized private marketplaces, and seamlessly merge search, PLA, and display programs, all underpinned by dedicated sales support. By conducting careful analyses, we accurately evaluate customer values, ensuring that we capture the true worth of each customer interaction and assess their contributions even after returns. Ultimately, we integrate a projected lifetime value into their order margins, fostering a comprehensive understanding of how customers impact the business. This thorough approach not only provides our clients with insights into their current performance but also equips them with the tools needed for sustained growth in the future, enabling them to navigate the evolving market landscape effectively.

Media

Media

Integrations Supported

Precoro

Integrations Supported

Precoro

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Home Depot

Date Founded

2000

Company Location

United States

Company Website

www.homedepot.com/c/Retail_Media_Advertising_Solutions

Company Facts

Organization Name

Crealytics

Date Founded

2008

Company Location

Germany

Company Website

crealytics.com

Categories and Features

Categories and Features

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

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