Over the Shoulder vs. NEXT

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.

Castor is an innovative clinical trial platform designed to simplify data management through electronic data capture (EDC), eConsent, and patient-reported outcomes (ePRO). Its flexible and user-friendly interface allows researchers to collect, manage, and analyze clinical data efficiently across multiple sites and remote patients. Castor’s tools are specifically designed to support decentralized clinical trials (DCTs), enabling real-time data monitoring, remote recruitment, and seamless patient engagement. The platform ensures full regulatory compliance, including HIPAA, GDPR, and 21 CFR Part 11, and is certified for ISO standards. With more than 50,000 global users, Castor continues to improve the speed and quality of clinical trials through integrated, scalable solutions that reduce administrative burdens and accelerate research.

eLabNext is revolutionizing laboratories across the globe with innovative digital solutions designed for the future. Our Digital Lab Platform (DLP) integrates essential tools such as Electronic Lab Notebooks (ELN) and Laboratory Information Management Systems (LIMS), alongside cutting-edge technologies like artificial intelligence and machine learning. Engineered for effortless integration with your laboratory's existing hardware and software, this platform significantly boosts flexibility, security, and overall efficiency. By streamlining and optimizing your research and development processes within a secure and compliant framework, we enable researchers to focus more on driving innovation. Our dedicated team of experts is here to assist you throughout every phase of your digital lab transformation journey, ensuring a smooth transition. Additionally, eLabNext operates under the umbrella of Bio-ITech BV, which is affiliated with the Eppendorf Group.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Riddle provides an innovative online platform that allows users to design interactive content such as quizzes, surveys, personality assessments, prediction games, and leaderboards, which can be effortlessly integrated into any website. Our objective is to enhance user engagement, capture leads, segment your audience, and monetize your content while ensuring full compliance with GDPR regulations. #### What does Riddle offer? We assist our clients in overcoming various challenges: - Boosting user engagement and increasing the duration of visits to your site - Creating more advertising opportunities while facilitating the development of branded and sponsored content - Gathering zero-party data directly from your audience to enhance personalization - Generating high-quality leads through interactive experiences - Organizing online competitions and prize draws, both digitally and at live events - Acquiring valuable insights into user behavior and preferences to refine content strategy #### Key features include: - Flexible plans with no limits on views, starts, or leads generated - Comprehensive tools for crafting quizzes, surveys, polls, personality tests, and leaderboards - Simple content embedding capabilities for websites and apps - A selection of 15 diverse content formats available for customization - Secure methods for data collection and storage to ensure privacy - Seamless integrations with CRM platforms and tracking systems, enhancing overall functionality and analytics. Furthermore, Riddle's platform empowers users to create unique, engaging experiences that drive meaningful interactions and business growth.

Open LMS stands as the largest global provider of hosting and support services tailored specifically for the open-source Moodle™ platform. Since its inception in 2005, the company has adeptly assisted educational institutions and organizations by offering a comprehensive array of technology solutions and exceptional customer service, enabling Learning & Development professionals, LMS administrators, and educators to concentrate on delivering high-quality education and a captivating learning environment. This focus benefits both learners and stakeholders, allowing for enhanced learning experiences and effective tracking of educational outcomes. Additionally, Open LMS is a proud member of Learning Technology Group plc (LTG), a recognized leader in the digital learning and talent management sector, celebrated for its strategic dominance in digital learning as evidenced by five years of recognition on the Fosway 9-Grid™. This affiliation allows Open LMS to continuously innovate and elevate the standards of online learning.

OpenClinica stands out as a prominent provider of software solutions for managing clinical data. Their robust tools are designed to enhance the compliance and efficiency of clinical trials. The main offerings from OpenClinica include OpenClinica Enterprise, OpenClinica Participate, and OpenClinica Randomize, which together facilitate a comprehensive approach to clinical data management. Each product addresses specific needs within the clinical research landscape, making them essential for successful trial execution. OpenClinica is an industry-leading platform that enables more efficient and effective clinical trials by providing a comprehensive range of tools for managing data, patient engagement, and recruitment. Key features include electronic data capture (EDC), patient-reported outcomes (ePRO), and fully automated eConsent, all designed to improve accuracy and streamline study workflows. The platform supports EHR-to-EDC integration, reducing manual errors and accelerating data collection. OpenClinica also offers robust reporting and data analysis tools, ensuring real-time insights into trial progress. With over 15,000 studies powered and more than three million patients involved, OpenClinica is trusted by life sciences organizations worldwide, from pharmaceutical companies to academic researchers and government bodies. Its seamless integration, user-friendly design, and comprehensive features make it an essential tool for advancing clinical research.

Transform your approach to project management with Worksection, the online platform designed to simplify workflows and improve collaboration among team members. Suitable for teams of any size, the intuitive design of Worksection makes it user-friendly for individuals outside of the IT realm as well. With over 1,600 marketing agencies, design studios, software developers, law firms, and architectural practices relying on it, Worksection is adept at managing intricate projects with ease. Its integrated time tracking feature allows for effortless monitoring of billable hours, guaranteeing precise billing for clients. Featuring efficient task management, Gantt charts for meticulous planning, Kanban boards for visualizing progress, and centralized communication, Worksection ensures your projects remain on schedule from inception to completion. Additionally, comprehensive reports provide valuable insights into team performance, aiding in strategic decision-making. Integrate seamlessly with popular tools like Slack, Google Drive, and Zapier to enhance workflow efficiency across various platforms. With dedicated support always available, you can achieve your objectives more swiftly than ever. Join now to revolutionize your project management experience with Worksection and see the difference it makes in your team's productivity.

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.