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What is PartnerOptimizer?

PartnerOptimizer revolutionizes the way you connect with ideal partners, simplifying the entire process. Start by defining your key profile metrics today. Whether you are a marketer seeking to deliver strategic insights or a channel team focused on identifying and evaluating the best partners for recruitment and activation, PartnerOptimizer enables you to initiate highly-focused demand generation campaigns. With over 50,000 data points and advanced AI and machine learning capabilities, we constantly update and refine our data to guarantee that you receive the most relevant and accurately targeted results promptly. Moreover, PartnerOptimizer integrates effortlessly with your existing marketing or sales technology ecosystem, enhancing your workflow for optimal efficiency. This flexibility makes it an essential tool for any organization striving to improve its partnership strategies and drive better results. Ultimately, PartnerOptimizer empowers teams to reach their goals faster and more effectively than ever before.

What is Marketing Evolution?

The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PartnerOptimizer

Date Founded

2013

Company Location

United States

Company Website

partneroptimizer.com

Company Facts

Organization Name

Marketing Evolution

Date Founded

2000

Company Location

United States

Company Website

www.marketingevolution.com

Categories and Features

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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