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What is Path2Response?

We differentiate ourselves from traditional data cooperatives by employing our unique algorithms to integrate conventional data, like individual purchasing habits, with the cutting-edge and largely untapped area of online browsing behavior and buyer intent. This innovative combination of information not only improves the effectiveness of standard Coop lists but also allows us to identify previously unrecognized website visitors for targeted direct mail campaigns. While a typical data cooperative might see two shoppers who bought shoes last month as indistinguishable, sharing similar buying histories and equal probabilities for future purchases, we at Path2Response uncover a more intricate narrative; one buyer is satisfied with their selection, whereas the other is still actively seeking a second pair of shoes online. Both consumers hold potential value, yet we understand that the latter is currently in a buying mindset, showcasing a clear intent to acquire another pair. This deeper insight empowers us to customize our outreach strategies, enabling us to connect with the most relevant customers precisely when they are ready to engage. By recognizing the subtle differences in consumer behavior, we can optimize our marketing efforts and drive more impactful results.

What is Lantern?

Lantern serves as an innovative revenue platform powered by AI, specifically designed to aid sales and marketing teams in expediting and improving their deal-closing efforts by integrating customer, prospect, and intent data into a unified framework. It includes features such as Champion Chaser, which enhances the sales pipeline by identifying valuable signals from existing customers, and Buyer Persona Tracker, which detects the emergence of new buyers within a target account and automatically populates their details. The platform boasts a Workflow Engine that effortlessly integrates with over 50 applications, automating updates based on customer activities like job changes and call insights, thereby empowering teams to proactively identify engagement opportunities. By consolidating multiple data sources, Lantern provides teams with AI-driven insights, refines sales tools, and fosters significant growth. Additionally, it is designed to meet SOC II security standards and allows for swift deployment with a variety of integrations, making it an excellent option for organizations aiming to boost their sales performance. The user-friendly interface, coupled with extensive support, ensures that teams can fully leverage the platform’s features with minimal disruption, further enhancing their operational efficiency. Ultimately, Lantern stands out as a comprehensive solution for organizations striving for a competitive edge in their sales strategies.

Media

Media

Integrations Supported

Amplitude
Asana
Gong
Google Analytics
Heap
HubSpot CRM
Intercom
Kustomer
Microsoft 365
Mixpanel
Outreach
Planhat
Recurly
Salesforce
Segment
Slack
Stripe
Vitally
Xero
Zoom

Integrations Supported

Amplitude
Asana
Gong
Google Analytics
Heap
HubSpot CRM
Intercom
Kustomer
Microsoft 365
Mixpanel
Outreach
Planhat
Recurly
Salesforce
Segment
Slack
Stripe
Vitally
Xero
Zoom

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$25,000 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Path2Response

Date Founded

2013

Company Location

United States

Company Website

path2response.com

Company Facts

Organization Name

Lantern

Date Founded

2020

Company Location

United States

Company Website

www.withlantern.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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