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What is Path2Response?

We differentiate ourselves from traditional data cooperatives by employing our unique algorithms to integrate conventional data, like individual purchasing habits, with the cutting-edge and largely untapped area of online browsing behavior and buyer intent. This innovative combination of information not only improves the effectiveness of standard Coop lists but also allows us to identify previously unrecognized website visitors for targeted direct mail campaigns. While a typical data cooperative might see two shoppers who bought shoes last month as indistinguishable, sharing similar buying histories and equal probabilities for future purchases, we at Path2Response uncover a more intricate narrative; one buyer is satisfied with their selection, whereas the other is still actively seeking a second pair of shoes online. Both consumers hold potential value, yet we understand that the latter is currently in a buying mindset, showcasing a clear intent to acquire another pair. This deeper insight empowers us to customize our outreach strategies, enabling us to connect with the most relevant customers precisely when they are ready to engage. By recognizing the subtle differences in consumer behavior, we can optimize our marketing efforts and drive more impactful results.

What is PCM Integrations?

Automating direct mail can be efficiently achieved through intelligent triggers from various CRM systems or software, all without the burden of contracts, monthly fees, or high per-piece costs. PCM Integrations provides three key services: an API for seamless integration with any software to facilitate direct mail automation, private-label websites for franchises and organizations aiming to offer direct mailing services to their clientele while earning a share of the profits, and a Zapier integration that enables effortless connections for free direct mail services with any compatible CRM or software. This versatile system empowers users to design, send direct mail, and purchase mailing lists with ease. Located in Clearwater, Florida, PCM Integrations takes pride in producing all print products in-house at our expansive 67,000-square-foot facility, where over 350 dedicated team members work diligently to uphold stringent quality control standards, ensuring that each piece of mail accurately represents the professionalism and branding of our customers. We believe in delivering not just products, but a service that resonates with our clients' values and expectations.

Media

Media

Integrations Supported

Zapier

Integrations Supported

Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Path2Response

Date Founded

2013

Company Location

United States

Company Website

path2response.com

Company Facts

Organization Name

PCM Integrations

Company Location

Clearwater, FL

Company Website

www.pcmintegrations.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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