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What is Pathmatics?

Pathmatics provides brands with vital insights into digital marketing, enabling them to seize new opportunities in the ever-changing online landscape and drive their next phase of growth. With unparalleled coverage across major platforms such as Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics uncovers essential elements of advertising tactics—addressing the what, when, where, who, and how—thereby revolutionizing the strategies marketers employ to thrive in the digital arena. By minimizing the time required for gathering and organizing reports, brands can optimize their initiatives using our well-regarded digital marketing intelligence platform. Access to a comprehensive and accurate database of digital advertisers empowers users to make confident, informed choices. Utilize our insights to identify potential business ventures and craft impactful creative campaigns that truly engage audiences. As a result, driving more sales, boosting revenue, and expanding marketing budgets becomes attainable, ultimately positioning brands for long-term success. Adopting these innovative tools can significantly bolster a brand's competitive position in a fast-paced digital landscape, paving the way for continued evolution and advancement in their marketing efforts.

What is Favikon?

Instead of depending on costly advertisements like others in your industry, take advantage of the chance to partner with the perfect influencers and witness a remarkable increase in your sales! Leverage a comprehensive database to find that exceptional influencer who will distinguish you in the crowded market. The next major trend might be just around the bend, waiting for you to launch an engaging contest! With more than 50 key metrics at your fingertips, the Favikon Score provides you with the essential insights needed to select the ideal influencer, ensuring you get the most out of your investment. You won't have to waste precious time scrolling through social media anymore; Favikon allows you to track all influencer activities in real-time! Furthermore, you can also keep an eye on your competitors' influencers for strategic ideas. Managing your partnerships becomes a breeze, as you can easily monitor all influencer-generated content and assess your campaign's success using the convenient Favikon campaign tracker, keeping your marketing strategy sharp and effective. By utilizing these innovative tools, you'll elevate your brand's presence and efficiency in a competitive marketplace, paving the way for future success. Plus, the power of collaboration with influencers can significantly boost your credibility and customer trust, enhancing your overall brand reputation.

Media

Media

Integrations Supported

Facebook
Instagram
Snapchat
TikTok
TikTok Ads
TikTok Shop
YouTube

Integrations Supported

Facebook
Instagram
Snapchat
TikTok
TikTok Ads
TikTok Shop
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sensor Tower

Date Founded

2013

Company Location

United States

Company Website

www.pathmatics.com

Company Facts

Organization Name

Favikon

Date Founded

2018

Company Location

France

Company Website

www.favikon.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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