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What is Pathway?

Pathway is a cutting-edge platform tailored for modern product teams, allowing them to quickly find appropriate respondents and efficiently validate user experience (UX) solutions. By leveraging Pathway, teams can significantly improve user experiences, acquire insights at a faster pace, and actively participate in their research endeavors. Users can create a variety of usability tests, surveys, or asynchronous user interviews, employing numerous research methodologies. The platform supports the addition of multiple blocks for a customizable approach, enhanced by powerful logic capabilities. This functionality is easily navigable thanks to an intuitive interface. A unique feature of Pathway is the ability to generate a magic link that ensures an even distribution of participants across various test variations, thereby removing the necessity for vague open-ended inquiries. Moreover, Pathway's AI adeptly interprets context from your instructions, prompting relevant follow-up questions that encourage deeper insights. Customizing your research is now more straightforward, allowing you to collect feedback from the specific audience you need. With access to over 400 filters across more than 130 countries, recruiting the perfect testers for unmoderated research has become a hassle-free process, optimizing the entire workflow for product teams. This extensive array of features not only enhances decision-making but also empowers teams to develop products of exceptional quality and effectiveness. Overall, Pathway stands out as an essential tool in the realm of product development and user research.

What is Merlin?

Merlin conducts customer interviews on your behalf, converting the responses into insightful and actionable reports. By posing customized questions and delivering personalized follow-ups based on earlier responses, Merlin acquires deeper insights. The key takeaways from each session are summarized to help you save precious hours each week. To provide a thorough overview, Merlin identifies recurring themes and classifies data types accordingly. Additionally, it analyzes interviews in real-time, pinpointing and prioritizing trends to aid your decision-making process. Users can easily switch between text and Merlin's sophisticated AI voice mode whenever they prefer. By seamlessly integrating with your existing tools, Merlin enhances the workflow of your team. Moreover, it automatically organizes your users into crucial personas, enabling you to manipulate and analyze the data by these segments. This capability ensures that you can effectively cater to the distinct requirements of each user group, ultimately improving your approach to customer engagement. With Merlin, you can cultivate a more nuanced understanding of your clientele, fostering stronger connections and enhancing service delivery.

Media

Media

Integrations Supported

Figma
Google Sheets
Microsoft Excel
Sepio
Slack
Snowflake
Zapier
Zendesk

Integrations Supported

Figma
Google Sheets
Microsoft Excel
Sepio
Slack
Snowflake
Zapier
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$175 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pathway

Date Founded

2022

Company Location

United Kingdom

Company Website

pathway.cc/

Company Facts

Organization Name

Merlin

Date Founded

2023

Company Location

United States

Company Website

talktomerlin.com

Categories and Features

Categories and Features

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