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What is PopResearch?

PopResearch is a cutting-edge, fully automated DIY research platform designed specifically for advertisers, enabling product, brand, and advertising teams to take charge of their research efforts. This innovative platform leads to considerable savings in time and money while delivering more actionable insights. It is particularly effective in areas such as concept testing, copy testing, brand and ad tracking, along with custom research initiatives, all accomplished at a fraction of the usual cost and time. By utilizing advanced AI, machine learning, and metadata, PopResearch ensures high-quality insights that are tailored to the distinct requirements of its users and their target demographics, allowing for the extraction of crucial data insights. Users have the ability to define their audience based on a diverse array of attitudinal, demographic, and behavioral traits, and can also design custom surveys that align precisely with their brand and advertising objectives. The platform further enhances usability by offering various options for presenting results, whether for downloading, printing, or sharing, thereby ensuring convenience. Ultimately, PopResearch stands out as a holistic solution for customizing audience engagement, survey creation, and research stimuli, which effectively addresses each user's unique needs. This degree of customization not only enhances the relevance of every project but also maximizes its potential impact in the market. The combination of user empowerment and advanced technology makes PopResearch an indispensable tool for today’s advertisers.

What is Glide Central?

Glide Central® is a digital platform specifically tailored for market researchers, aimed at optimizing the management of media related to their projects. It tackles the difficulties researchers encounter when navigating the extensive audio and video generated during detailed interviews and focus group sessions, thereby boosting organizational productivity. By facilitating better organization and editing of media files, this tool enables users to efficiently pinpoint and assess vital insights. Moreover, it allows for the creation of visually appealing storyboards that enrich the quality of reports. With Glide Central®, researchers can effectively showcase the key elements of their multimedia resources in every client presentation. The system offers a dedicated space for storing project-related media files, encompassing videos, audio recordings, and images, all neatly organized in specific folders. In addition, Glide Central equips users with the ability to tag keywords, generate both automated and human-written transcripts, extract clips from audio or video, and construct storyboards. Every media file is securely stored, guaranteeing long-term accessibility as needed. The importance of audio and video in research as powerful data sources cannot be underestimated, as they frequently contribute to deeper insights and significant outcomes. Furthermore, Glide Central® not only streamlines media management but also enriches the research process with its wide array of features, ultimately leading to more impactful research outcomes. By leveraging these advanced tools, researchers can elevate their work to new heights and achieve greater success in their projects.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PopResearch

Date Founded

2015

Company Location

United States

Company Website

www.popresearch.com

Company Facts

Organization Name

Civicom

Company Location

United States

Company Website

www.civicommrs.com/glide-video-curation-tools/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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