Postalytics vs. DirectMail2.0

Direct mail campaigns that work in conjunction with other channels can be executed in mere minutes rather than taking weeks to develop. Each mail piece sent includes updates on its delivery and engagement status, seamlessly integrated with your CRM or Marketing Automation, amplifying your email and digital marketing efforts. With business professionals inundated by more than 120 emails daily and an average Gmail account containing over 8,000 stored messages, it becomes crucial to differentiate your outreach. Postalytics® empowers you to capture attention by delivering tailored messages straight to your target audience, forging a more lasting impression than emails alone. By merging offline mail delivery with online response tracking, Postalytics® provides valuable insights into the success of each campaign. You will be informed of the status of each mail piece, whether it has been successfully delivered, forwarded, or returned to sender. Additionally, our innovative direct mail audience tracking technology offers comprehensive data on how your audience engages with and converts through online channels, enhancing your overall marketing strategy. This multifaceted approach ensures that you remain competitive in a crowded communication landscape.

DirectMail2.0 enhances omnichannel effectiveness by combining cutting-edge mailing technology with instantaneous reporting and digital elements, resulting in a response increase of 25-50%. Our comprehensive omnichannel platform consists of 15 features, all overseen from a unified dashboard that provides live updates on campaign performance, encompassing both online and offline activities. This integration ensures that marketers can make informed decisions promptly.