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What is Predictive Marketing Analytics?

Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.

What is Akkio?

Akkio enables enterprises to recognize patterns, evaluate crucial factors, and effortlessly produce forecasts by leveraging real-time data. You can integrate your data seamlessly to derive actionable insights that inform predictions. Explore your data comprehensively to identify trends, collaborate effectively with your team, and assess performance metrics, accuracy, seasonal variations, and key influencing elements. By optimizing every facet of growth operations, you can accelerate scaling through predictive analytics grounded in your existing data. Utilize AI in multiple ways; for example, prioritize marketing leads based on their conversion potential, ensuring that your resources focus on the opportunities most likely to generate significant revenue. Moreover, you can apply AI to predict revenue trajectories, assess pricing for various components and commodities, and identify avenues for market expansion. This technology also allows you to foresee which customers may be at risk of disengagement, empowering you to take proactive steps to minimize churn. By adopting these techniques, your organization can foster a more data-centric framework for making decisions and driving growth, ultimately leading to enhanced efficiency and profitability. This shift towards data-driven strategies can significantly transform how your business operates and competes in the marketplace.

Media

Media

Integrations Supported

Google Cloud BigQuery
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Nekton.ai
Salesforce
Snowflake
Zapier

Integrations Supported

Google Cloud BigQuery
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Nekton.ai
Salesforce
Snowflake
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prevedere Software

Company Location

United States

Company Website

prevedere.com/functions/marketing/

Company Facts

Organization Name

Akkio

Date Founded

2019

Company Location

United States

Company Website

www.akkio.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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