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What is Predictive Marketing Analytics?

Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.

What is Continual?

Effortlessly create continuously evolving predictive models without the complexities of detailed engineering procedures. Integrate smoothly with your existing cloud data warehouse, making full use of all available data stored in its current location. Share features and deploy sophisticated machine learning models easily by utilizing just SQL or dbt, with the option to enhance capabilities using Python when necessary. Keep predictions neatly organized in your data warehouse to ensure easy access for both your business intelligence and operational systems. Manage features and predictions right within your data warehouse, which removes the need for any extra infrastructure. Build state-of-the-art models that leverage all your data without having to write code or set up complex pipelines. Encourage collaboration between analytics and AI teams thanks to the extensive flexibility offered by Continual's declarative AI framework. As your operations scale, monitor features, models, and policies through a declarative GitOps workflow. Accelerate the model development process with a collaborative feature store and a data-driven approach, while also ensuring smooth communication across teams. This forward-thinking strategy not only streamlines workflows but also promotes a more cohesive environment for deriving insights and achieving successful outcomes. Ultimately, this leads to a more agile response to business needs and an enhanced capacity for innovation.

Media

Media

Integrations Supported

Amazon Redshift
Databricks Data Intelligence Platform
Google Cloud BigQuery
Snowflake

Integrations Supported

Amazon Redshift
Databricks Data Intelligence Platform
Google Cloud BigQuery
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prevedere Software

Company Location

United States

Company Website

prevedere.com/functions/marketing/

Company Facts

Organization Name

Continual

Date Founded

2019

Company Location

United States

Company Website

continual.ai/

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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