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What is Predictive Marketing Analytics?

Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.

What is Cosmose?

AI possesses the power to understand, predict, and influence the purchasing habits of countless individuals offline by merging actionable data insights into their digital platforms. However, this remarkable technology is largely limited to ecommerce, which accounts for only 20% of the overall retail market. To address this gap, Cosmose aims to empower the other 80% of physical stores, granting them a fair chance to succeed. By leveraging a deep comprehension of offline consumer patterns, Cosmose AI provides precise recommendations and targeted advertising, allowing brick-and-mortar retailers to better understand their customers, foresee their needs, and effectively influence their buying decisions. The solution is designed for ease of use, as it requires no additional hardware or installation, boasts an impressive accuracy level of 2-meter precision, and is reachable on 1 billion smartphones across 360,000 stores. Through partnerships with over 400,000 applications, consumers can easily access the benefits of Cosmose without any added effort. Additionally, Cosmose AI integrates seamlessly with major online media platforms such as WeChat, Weibo, Line, Google, and Facebook, enhancing its effectiveness in various digital environments. This all-encompassing strategy not only improves the shopping experience but also helps to unify the online and offline retail worlds, fostering a more cohesive consumer experience. Ultimately, Cosmose represents a significant advancement in bridging the retail divide, ensuring that even traditional stores can harness the power of AI to compete in an increasingly digital marketplace.

Media

Media

Integrations Supported

Facebook
Google Cloud Platform
Instagram
LINE
WeChat
Weibo

Integrations Supported

Facebook
Google Cloud Platform
Instagram
LINE
WeChat
Weibo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prevedere Software

Company Location

United States

Company Website

prevedere.com/functions/marketing/

Company Facts

Organization Name

Cosmose

Date Founded

2014

Company Location

China

Company Website

cosmose.co

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Customer Communications Management

Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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