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What is Proof MMM?

Achieving a comprehensive insight into the marketing strategies and platforms yielding the best returns on your investment is possible through robust marketing analytics. By crafting alternative scenarios, you can significantly improve the return on investment of your marketing efforts, facilitating more informed decision-making. Understanding how different marketing channels affect your key performance indicators (KPIs) is critical for optimizing your approach. Recognizing the most effective marketing tactics empowers you to further refine your marketing mix and enhance overall effectiveness. Exploring alternative scenarios can lead to a more strategic and optimized marketing approach. Additionally, improved planning, budgeting, and management of campaigns can greatly enhance the efficiency of your marketing operations. Utilize advanced features and intuitive marketing analytics dashboards to boost ROI while ensuring smooth collaboration between Sales and Marketing teams. It’s also vital to gather accurate financial metrics related to your marketing strategies, programs, campaigns, and activities for effective planning and execution. Ultimately, a thoughtful approach to marketing analytics not only maximizes the effectiveness of your marketing strategy but also positions your organization for sustainable growth in a competitive landscape. By continuously analyzing and adjusting your strategies, you can stay ahead of market trends and consumer preferences.

What is Keen?

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.

Media

Media

Integrations Supported

Airbyte
Amazon Web Services (AWS)
Desktop.com
MetaRouter
Quickwork
Salesforce
Salesforce Marketing Cloud
Stripe

Integrations Supported

Airbyte
Amazon Web Services (AWS)
Desktop.com
MetaRouter
Quickwork
Salesforce
Salesforce Marketing Cloud
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

$3,490 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Proof Analytics

Date Founded

2016

Company Location

United States

Company Website

www.proofanalytics.ai/mmm-comparison

Company Facts

Organization Name

Keen Decision Systems

Date Founded

2010

Company Location

United States

Company Website

keends.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Statistical Analysis

Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control
Statistical Simulation
Survival Analysis
Time Series
Visualization

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