Proximity Insight vs. Lexer

Break down the barriers between physical and digital retail by empowering your customer-facing teams with advanced digital tools, enabling them to connect with customers from anywhere. Our comprehensive retail solutions aim to foster connections, inspire engagement, and build enduring relationships with your clientele. Available for a range of sectors such as pureplay brands, boutiques, and department stores, our services craft remarkable shopping experiences across industries including fashion, beauty, jewelry, home goods, and electronics. Our solution stands out as user-friendly and easy to deploy, removing the necessity for expensive and complex infrastructures. With the continuous support from our dedicated customer success team, you will receive guidance throughout the implementation process, ensuring you see a return on investment within 3-6 months, which makes this a wise addition to your retail strategy. Ultimately, this method not only enhances customer satisfaction but also propels business expansion in an ever-evolving digital landscape. As you integrate these solutions, you’ll find that adapting to new retail trends becomes more seamless and effective.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.