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What is PureSpectrum?

PureSpectrum offers an all-encompassing market research and insights platform aimed at streamlining the tasks of researchers. We are dedicated to placing our clients at the forefront of our efforts, continuously working to elevate the quality of market research technology and the integrity of data. In a rapidly changing economic landscape, we understand the importance of flexible research to stay aligned with emerging trends, consumer sentiments, and evolving markets. The PureSpectrum Marketplace Platform boasts the industry's top fielding dashboard, providing access to a wide array of integrated panels. This allows users to swiftly create, launch, and manage surveys, facilitating easy connections with target demographics and audiences. Importantly, PureSpectrum has introduced an innovative respondent-level scoring system, PureScoreâ„¢, setting a new standard for data quality. By leveraging the capabilities of the PureSpectrum Sample Marketplace Platform, you can significantly improve your market research efforts, yielding insights that promote well-informed decisions. Our commitment to continuous improvement and innovation not only differentiates us in the marketplace but also reinforces our role as a reliable partner for researchers around the globe. As we look to the future, we remain focused on adapting our services to meet the evolving needs of the research community.

What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$59/test
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PureSpectrum

Date Founded

2015

Company Location

United States

Company Website

www.purespectrum.com

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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