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Nexis Social Analytics

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What is Pyrra?

Pyrra gathers more than 6 million posts daily from 37 different social media platforms and utilizes advanced artificial intelligence to help users detect and monitor violent threats, hate speech, risks to reputation and brands, as well as misinformation. This innovative approach allows for a comprehensive understanding of online interactions and fosters a safer digital environment.

What is Nexis Social Analytics?

Nexis® Social Analytics, powered by Talkwalker, offers a powerful social intelligence platform that empowers organizations to base their decisions on valuable social data. Take your social media performance to unprecedented levels. Protect your brand's image, evaluate your reach, and boost your visibility with an advanced social listening tool crafted to uncover, interpret, and derive the most vital insights. Envision a diverse array of voices communicating at once; although social media may not generate an overwhelming noise, it is crucial to navigate through a considerable volume of conversation to pinpoint the dialogues that significantly influence your brand. Amplify the advantages of social listening with in-depth analysis and reporting that includes data visualizations like virality mapping, hashtag tracking, and share of voice, which bring the insights to life. In the ever-evolving social media ecosystem, the definition of "celebrity" has transformed, showcasing the shifting nature of marketing and influence. Adapting to these trends is vital for brands aiming to succeed in a fiercely competitive market, ensuring they remain relevant and responsive to audience needs. This adaptability not only fosters growth but also builds lasting relationships with consumers who expect authenticity and engagement.