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What is Quantcast Measure?

Quantcast Measure serves as an audience intelligence platform that is employed by over 100 million websites and mobile applications. It delivers swift insights and research into the demographic and psychographic traits of your audience, allowing for a deeper understanding of how different groups engage with the content on your site. By leveraging these distinct insights, you can craft more precise messaging, advertising initiatives, and engaging content tailored to your audience's preferences. Through direct measurement, you gain access to comprehensive, real-time insights regarding your digital assets, which is a significant advantage over traditional audience measurement tools that rely on panel-based data collection, like Nielsen ratings, which often take months to yield results. This direct measurement approach ensures that understanding your audience as they navigate your site has become remarkably straightforward. You can uncover details such as their purchasing behaviors, brand loyalties, preferred vehicle types, media consumption habits beyond your platform, and various other metrics related to their behavior. With implementation across a vast array of over 100 million web destinations, we monitor user behavior multiple times each day, facilitating continuous enhancement of your engagement strategies. This capability to analyze audience behavior in real-time not only improves your marketing efforts but also greatly expands your ability to adapt to evolving consumer preferences and trends. As a result, businesses can stay ahead in a competitive landscape by responding effectively to shifts in their audience's interests.

What is HitsLink?

Leverage our visual tools to extract meaningful insights without being inundated by excessive data. You can easily create limitless dashboards that are customized to meet your unique needs. HitsLink caters to those who wish to express the complexities of online behaviors with clarity. Enhance your grasp of engagement metrics, geographic data, demographic insights, social activity, and conversion figures. By immersing yourself in the data, you'll gain a sharper perspective on effective strategies. Our clients find greater success by focusing on the most promising avenues in their marketing efforts. Tap into a vast array of traffic analytics and find remarkably detailed insights on search engine marketing. You'll receive email alerts whenever user-defined traffic thresholds are reached. Beyond the features offered by HitsLink Professional, you can also monitor conversions from pay-per-click campaigns, such as Adwords, all the way through to actual sales and revenue. Keep track of user-defined events like promotions and downloads on your platform as well. Additionally, you have the capability to create and manage user accounts and groups with varying access levels, fostering effective collaboration and streamlined data management. This comprehensive approach ensures that your team can work efficiently while making data-driven decisions.

Media

Media

Integrations Supported

Quantcast

Integrations Supported

Quantcast

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$9.95 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Quantcast

Date Founded

2006

Company Location

United States

Company Website

www.quantcast.com/products/measure-audience-insights/

Company Facts

Organization Name

Net Applications

Date Founded

1999

Company Location

United States

Company Website

www.hitslink.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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