RB2B vs. Identity Matrix

Integrating our pixel onto your website allows for the immediate transfer of complete LinkedIn profiles to Slack upon a visitor's arrival, specifically targeting US IP addresses for precise data accuracy. Distinct from other providers that only offer information at the account or company level, our solution lets you identify individual visitors, enabling you to connect with high-intent prospects who are actively browsing your site. This functionality reveals previously unrecognized website visitors and provides their LinkedIn profiles in real-time, enhancing your ability to customize outreach messages with optimal timing based on user behaviors like page views and visit frequency. Moreover, you can narrow your focus on the most pertinent leads by applying filters based on firmographic and technographic characteristics, ensuring your business development representatives direct their efforts toward the prospects demonstrating the most interest. In addition, our platform delivers insightful data on which marketing campaigns attract various types of buyers, categorized by aspects such as industry and job title, which can significantly refine your marketing tactics. Consequently, you can drastically enhance your sales strategy by leveraging actionable insights to foster meaningful engagement with potential clients. This innovative approach not only streamlines your outreach but also fosters stronger connections with high-quality leads.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.