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What is RXA GMI Platform?

The RXA GMI Platform propels business growth by integrating various data sources into a unified system, providing valuable insights that enable analysts and decision-makers to establish meaningful connections between their initiatives and outcomes. Understand how your customers engage and act across multiple channels and touchpoints, both in granular detail and in a more comprehensive context. This deeper insight into the marketplace allows you to identify new opportunities for expansion. Respond rapidly to the evolving demands of consumers, their changing behaviors, and dynamic market trends. Improve your marketing tactics to effectively attract, convert, retain, and expand your customer base on a substantial scale. RXA’s robust data integration system allows for effortless connection of all your cloud and on-premises data sources. By leveraging thousands of both pre-built and customized APIs, RXA can swiftly extract, transform, and load (ETL) all your data into a single, centralized platform. Additionally, our award-winning data engineering team is ready to tackle the most complex data challenges, ensuring you fully exploit the potential of your information resources. With RXA, you can unlock the power of your data, fostering informed decision-making throughout your organization while staying ahead of the competition in a rapidly changing business environment.

What is Markight?

Markight is an effective retention marketing tool crafted to boost your eCommerce ventures through the thorough analysis of customer information. It enables the development of marketing, advertising, and promotional initiatives that resonate with the buying patterns of your clientele. By considering factors such as pricing strategies, past sales data, and various product categories, you can sharpen your sales tactics for better outcomes. Furthermore, the platform leverages cutting-edge data science to segment customers, facilitating data-driven choices tailored to distinct customer groups. It also simplifies KPI monitoring by aggregating and visually presenting a variety of business data sources. Serving as both a customer data analytics platform and a data-centric marketing tool, Markight empowers marketing and sales professionals to make timely, insightful decisions regarding customer interactions. The incorporation of customer bundling techniques, along with data science and artificial intelligence, allows Markight to help businesses identify their most valuable customers and establish retention strategies. This holistic approach not only strengthens customer loyalty but also promotes enduring growth by nurturing more profound connections with your target audience, ultimately ensuring long-term success for your brand.

Media

Media

Integrations Supported

Amazon Redshift
Amazon Web Services (AWS)
Facebook
Google
HubSpot CRM
HubSpot Customer Platform
Jira
Microsoft Azure
Microsoft Excel
MySQL
Oracle Database
SAP CRM
Salesforce
Snowflake
X (Twitter)

Integrations Supported

Amazon Redshift
Amazon Web Services (AWS)
Facebook
Google
HubSpot CRM
HubSpot Customer Platform
Jira
Microsoft Azure
Microsoft Excel
MySQL
Oracle Database
SAP CRM
Salesforce
Snowflake
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€250 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RXA

Date Founded

2016

Company Location

United States

Company Website

rxa.io/solutions/platform/

Company Facts

Organization Name

Markight

Company Location

Germany

Company Website

markight.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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