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What is RedNote (Xiaohongshu)?

RedNote, known as Xiaohongshu in its home country of China, is an influential social networking and e-commerce platform that seamlessly combines user-generated content with online shopping. Launched in 2013, it has grown into a vibrant community where users share lifestyle content ranging from fashion tips and beauty tutorials to travel experiences and product reviews. The platform's emphasis on authentic user engagement has garnered a dedicated user base, particularly among young, urban women in China. In early 2025, as American users speculated about a potential TikTok ban in the U.S., many flocked to RedNote, leading to a significant rise in its ranking on the U.S. App Store's free app charts. This influx of users sparked cultural exchanges, with Americans assisting their Chinese counterparts in improving their English skills and exploring the platform’s features. Despite its origins in China, RedNote's user-friendly interface and engaging content have attracted a worldwide audience, illustrating the effectiveness of digital platforms in connecting diverse cultures. The platform's growth not only emphasizes its role in enhancing international communication but also signifies a shift in the global social media landscape, where boundaries are increasingly blurred. This evolution underlines the importance of such platforms in fostering understanding and collaboration across different cultures.

What is Pinterest?

Your inventive ideas are encouraged in this space. Pinterest serves as a destination for users eager to find motivation and start new projects. Engage with others as they strategize and make choices. On Pinterest, brands are seen as sources of inspiration rather than interruptions. Share your thoughts with those who are ready to take initiative. The moment a captivating idea arises, it stands out clearly. Users on this platform feel at ease diving into new concepts and experimenting with different approaches. They are actively searching for inspiration and are keen on what you can provide. To embark on your Pinterest journey, initiate by setting up a free business account, which grants you access to unique content formats, specialized analytics, and additional features. Ignore surface-level metrics; the audience on Pinterest is genuinely focused on bringing your ideas to life or visiting your business. This engagement leads to a more meaningful connection compared to other social media channels. With 433 million monthly active users, take advantage of this chance to engage with your target audience and highlight your creativity. By becoming a part of Pinterest, you immerse yourself in a dynamic community that celebrates creativity and discovery, ultimately enhancing your brand's visibility and influence.

Media

Media

Integrations Supported

3D Issue
Anatics
Calcapp
DinMo
Elfsight
Facelift Cloud
FunMobility DXP
HARPA AI
Instagram
LevelUp
MikMak
PostBoost
Readz
Robopost
SMM Heaven
SideKic
Sticky Posts
WebEasy Professional
datapine
ijura

Integrations Supported

3D Issue
Anatics
Calcapp
DinMo
Elfsight
Facelift Cloud
FunMobility DXP
HARPA AI
Instagram
LevelUp
MikMak
PostBoost
Readz
Robopost
SMM Heaven
SideKic
Sticky Posts
WebEasy Professional
datapine
ijura

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xiaohongshu

Date Founded

2013

Company Location

China

Company Website

www.xiaohongshu.com

Company Facts

Organization Name

Pinterest

Date Founded

2010

Company Location

United States

Company Website

business.pinterest.com/en

Categories and Features

Categories and Features

Social Networking

Activity / News Feed
Advertising Management
Blogs
Data Security
Event Management
Group Management
Media Library
Privacy Options
Real-time Chat
Social Media Integration
Social Media Tagging
User Profiles

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