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What is ReferenceEdge?

ReferenceEdge stands out as the sole application native to Salesforce designed to streamline the management of customer reference initiatives. This innovative tool empowers sales and marketing teams to monitor details such as who can serve as a reference, the specific use cases they support, and the frequency of their involvement. With ReferenceEdge, users can effortlessly search for references through keywords and filters, automate the request process, and gain real-time insights into program metrics. Additionally, it facilitates the management and sharing of customer data, enhancing overall operational effectiveness. By utilizing ReferenceEdge, businesses can significantly boost their chances of closing more deals through improved efficiency in their sales and marketing efforts. This application not only aids in tracking references but also fosters stronger customer relationships, making it an invaluable asset in any organization.

What is RO Innovation?

Utilize customer reference management software to strengthen connections and speed up the closing of deals. If you're in search of a solution to nurture and oversee your references, or to engage actively with your current customer champions, RO Innovation is committed to facilitating your success. Involving your customer advocates can significantly accelerate the sales process, reducing the clutter of multiple emails to account managers and shifting towards a more organized reference system. Are you still dependent on spreadsheets for reference tracking and struggling to identify which advocates are best suited for webinars or events? It's time to rethink your strategy. Our platform features a nomination portal that allows customer-facing teams to suggest their top customer candidates easily. With gamification elements designed to incentivize customer engagement through rewards, our workflows streamline tracking and updates, while the system smartly identifies your leading customer advocates for every project, guaranteeing that you have the finest resources readily available. By adopting these advanced tools, you not only boost efficiency but also cultivate deeper relationships with your clients while gaining valuable insights into their preferences and needs.

Media

Media

Integrations Supported

Gainsight
Salesforce
Influitive Virtual EventHub
Microsoft Dynamics 365
Slack
SlapFive
TechValidate

Integrations Supported

Gainsight
Salesforce
Influitive Virtual EventHub
Microsoft Dynamics 365
Slack
SlapFive
TechValidate

API Availability

Has API

API Availability

Has API

Pricing Information

$14 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Point of Reference

Date Founded

2003

Company Location

United States

Company Website

www.point-of-reference.com

Company Facts

Organization Name

Upland Software

Date Founded

2010

Company Location

United States

Company Website

uplandsoftware.com/roinnovation/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Reference Management

Nomination Tracking
Program Notices
Reference Usage Tracking
Reward Distribution
Search

Categories and Features

Customer Reference Management

Nomination Tracking
Program Notices
Reference Usage Tracking
Reward Distribution
Search

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