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What is Roku OneView?

Roku OneView, formerly recognized as dataxu, provides crucial DSP technology designed for innovative companies like yours. With our operations spanning twelve global offices and a reach of over 3 trillion ad impressions internationally, we deliver a comprehensive platform tailored to your advertising requirements. Our TouchPointâ„¢ tool allows you to strategically plan and execute media buys across leading open and private ad exchanges with ease. While our approach is grounded in data-driven strategies, our core inspiration is drawn from your goals and the obstacles you face. Your successes invigorate our drive, and we cherish celebrating your achievements as if they were our own milestones. Our relentless quest for excellence is focused on advancing your business and nurturing growth opportunities. We are convinced that with thoughtful data analysis and transparent application, remarkable potential can be unlocked for both you and your clients. In the end, our commitment lies in empowering you to utilize data effectively, fostering deeper relationships with your clients' target audiences and creating a significant impact. By collaborating closely, we can expertly navigate the intricate advertising landscape and achieve extraordinary outcomes together. This partnership is founded on the shared vision of harnessing innovation and creativity to redefine advertising success.

What is Google Marketing Platform?

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Media

Media

Integrations Supported

Adzymic
LumenAd
Calltracks
Celtra
Claravine
Datahive360
Eyeota
Flows
FuseCommander
Google Analytics 360
Google Tag Manager
Google Workspace
Ketch
Kochava
MetaRouter
Salesforce Marketing Cloud Intelligence
Sightly
TrackAd
Workee
dough

Integrations Supported

Adzymic
LumenAd
Calltracks
Celtra
Claravine
Datahive360
Eyeota
Flows
FuseCommander
Google Analytics 360
Google Tag Manager
Google Workspace
Ketch
Kochava
MetaRouter
Salesforce Marketing Cloud Intelligence
Sightly
TrackAd
Workee
dough

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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