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What is Routera?

Expanding sales teams leverage Routera to effectively manage the flow of leads generated from marketing initiatives, all while upholding compliance standards. This strategy leads to quicker response times, a more structured sales pipeline, and an increased rate of successfully closed deals. Nonetheless, there is a risk that some valuable leads might slip through the cracks in your sales workflow. By integrating Routera with your CRM in a mere five minutes, you can ensure that every lead is seamlessly assigned, diligently followed up on, and accurately tracked. Customize routers to guarantee that all incoming leads are directed to the right representative, which significantly boosts the chances of closing deals. Implement limits on the number of leads each representative can manage to promote operational efficiency. Furthermore, establish clear timelines for how swiftly a representative should reach out to a lead, thereby reducing the time for the initial response and enhancing sales operations as a whole. Ultimately, Routera equips teams to function more strategically and significantly improve their overall performance, fostering a culture of accountability and precision in lead management. This ensures that no opportunity goes unnoticed, paving the way for greater success.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

5X
Act-On
AdStage
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
Eloqua
HubSpot Marketing Hub
Joomla!
Marketo
Olark
Personizely
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud Account Engagement
SnapEngage
TROCCO
Uberflip
VWO Insights
WordPress

Integrations Supported

5X
Act-On
AdStage
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
Eloqua
HubSpot Marketing Hub
Joomla!
Marketo
Olark
Personizely
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud Account Engagement
SnapEngage
TROCCO
Uberflip
VWO Insights
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Routera

Company Location

United States

Company Website

www.routera.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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