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What is SAP Business Data Cloud?

SAP Business Data Cloud is a holistic managed SaaS platform that effectively integrates and governs data from SAP while also connecting to external data sources, thus providing business leaders with the crucial information necessary for impactful decision-making. It offers essential data products that guarantee access to SAP data across key business functions in a regulated and contextual manner, significantly reducing costs associated with data extraction and redundancy. As a leading data platform, it enables the smooth integration of both SAP and external data in collaboration with Databricks, which enhances advanced analytics and strategic planning across diverse business areas. By consolidating all critical data within an open collaborative environment and leveraging a robust semantic layer, SAP Business Data Cloud yields outstanding business insights. Furthermore, this platform not only improves decision-making processes but also fosters innovation by ensuring that advanced data capabilities are readily available to different departments, ultimately driving overall organizational growth. With its emphasis on data accessibility and usability, SAP Business Data Cloud empowers teams to harness the full potential of their data resources.

What is Accutics?

To effectively showcase the influence of marketing, it is crucial to have consistent and accurate information gathered from various sources. The complex environment of marketing technology often leads to teams operating independently, resulting in frequent discrepancies due to varied naming conventions, as the marketing mix continuously evolves. Accutics serves as a unified and validated language for data, offering clear and reliable marketing insights that drive your business forward. The journey of tracking marketing performance is inherently a collaborative one. With the support of Accutics, campaign creators, activation teams, and partners can always access and implement the latest version of your taxonomy across all platforms, ensuring everyone is on the same page. This collaborative methodology encourages streamlined processes, enabling standardized data collection without unnecessary hurdles. When it comes to analyzing marketing performance and expenditures, having a broad spectrum of data from various platforms is vital for accurate insights. As noted by Forbes, a staggering 80% of the time spent on extracting meaningful value is dedicated to the tedious task of data cleansing. The race for actionable insights often concludes before the data even arrives. By minimizing manual tasks and leveraging Accutics, you can move directly to connected, standardized, and harmonized data, thereby significantly enhancing your marketing efficiency and overall effectiveness. This integration not only simplifies data management but also empowers businesses to concentrate on strategic decision-making and growth opportunities. In this way, the true potential of marketing can be realized without being hindered by the complexities of data handling.

Media

Media

Integrations Supported

Adform
Adobe Analytics
Adobe Customer Journey Analytics
Amazon Redshift
Amazon Web Services (AWS)
Bing
Collibra
DataRobot
Databricks Data Intelligence Platform
Facebook
Google Ads
Google Cloud BigQuery
Google Cloud Platform
Google Display & Video 360
LinkedIn
Microsoft Excel
Piwik PRO
SAP Datasphere
Yahoo Search
YouTube

Integrations Supported

Adform
Adobe Analytics
Adobe Customer Journey Analytics
Amazon Redshift
Amazon Web Services (AWS)
Bing
Collibra
DataRobot
Databricks Data Intelligence Platform
Facebook
Google Ads
Google Cloud BigQuery
Google Cloud Platform
Google Display & Video 360
LinkedIn
Microsoft Excel
Piwik PRO
SAP Datasphere
Yahoo Search
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/data-cloud.html

Company Facts

Organization Name

Accutics

Date Founded

2017

Company Location

Denmark

Company Website

www.accutics.com

Categories and Features

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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