SAS Visual Statistics vs. BrandMap® 10

SAS Visual Statistics fosters collaborative data exploration, allowing multiple users to interactively create and refine predictive models. Data scientists and statisticians can apply the most appropriate analytical techniques to derive insights at an intricate level. As a result, insights can be discovered at impressive speeds, leading to new revenue growth opportunities. This platform permits the construction and optimization of models targeted at specific demographics or segments, while simultaneously exploring various scenarios. Such capabilities motivate users to raise numerous what-if questions to improve outcomes. Moreover, results can be operationalized through automatically generated score code, streamlining application processes. Users can visually manipulate the data by adding or modifying variables, removing outliers, and more, which enables them to instantly evaluate how changes affect the model's predictive accuracy, facilitating rapid adjustments. Data science teams benefit from the flexibility of working in their preferred programming languages, thereby maximizing their skill set. Ultimately, SAS Visual Statistics unifies all analytical resources into a holistic solution for data-driven decision-making. This integration creates an environment that nurtures innovation and expands the horizons of data analysis, enabling teams to push the limits of their analytical capabilities. Furthermore, the collaborative features of the platform enhance teamwork and knowledge sharing among users, driving better results through collective expertise.

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.