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What is SK planet DMP?

SKP DMP emerges as the foremost Data Management Platform in Korea, streamlining corporate marketing strategies by adeptly utilizing user data from SK Group. It aggregates anonymized data from more than 94% of its subsidiaries, including prominent entities such as SK Telecom, SK Broadband, STOA, and SKP. With a remarkable inventory of 130 million Advertising IDs and cookie IDs, it tracks user interactions across diverse services ranging from e-commerce to mobile broadcasting. By securing consistent and trustworthy data directly from the exclusive DMP ICT family, which has privileged access to SK Group's information, SKP DMP ensures a commanding competitive advantage. Moreover, the platform organizes demographic and behavioral data into specific Audience segments, customizing it to meet local market demands, which significantly amplifies its effectiveness for marketing campaigns. This meticulous data structuring enhances its relevance and equips businesses with the insights they need to make strategic decisions, ultimately driving growth and innovation in their marketing efforts.

What is Adobe Audience Manager?

Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
BlueConic
Contentsquare
Decibel
Eyeota
GlobalLink
NexClipper
PlaceIQ
RIVN
SiteSpect
Skypoint AI Platform
Syntasa
TidalScale
Titan
Uptempo
ZineOne

Integrations Supported

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
BlueConic
Contentsquare
Decibel
Eyeota
GlobalLink
NexClipper
PlaceIQ
RIVN
SiteSpect
Skypoint AI Platform
Syntasa
TidalScale
Titan
Uptempo
ZineOne

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SK planet

Date Founded

2011

Company Location

South Korea

Company Website

www.skpdmp.com/main.php

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/analytics/audience-manager.html

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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