Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Fraud.net Reviews & Ratings
    56 Ratings
    Company Website
  • 6sense Reviews & Ratings
    1,597 Ratings
    Company Website
  • Semrush Reviews & Ratings
    5,668 Ratings
    Company Website
  • DirectMail2.0 Reviews & Ratings
    7 Ratings
    Company Website
  • Renderforest Reviews & Ratings
    1,561 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    225 Ratings
    Company Website
  • Kochava Reviews & Ratings
    171 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    243 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • Kevel Reviews & Ratings
    96 Ratings
    Company Website

What is SK planet DMP?

SKP DMP emerges as the foremost Data Management Platform in Korea, streamlining corporate marketing strategies by adeptly utilizing user data from SK Group. It aggregates anonymized data from more than 94% of its subsidiaries, including prominent entities such as SK Telecom, SK Broadband, STOA, and SKP. With a remarkable inventory of 130 million Advertising IDs and cookie IDs, it tracks user interactions across diverse services ranging from e-commerce to mobile broadcasting. By securing consistent and trustworthy data directly from the exclusive DMP ICT family, which has privileged access to SK Group's information, SKP DMP ensures a commanding competitive advantage. Moreover, the platform organizes demographic and behavioral data into specific Audience segments, customizing it to meet local market demands, which significantly amplifies its effectiveness for marketing campaigns. This meticulous data structuring enhances its relevance and equips businesses with the insights they need to make strategic decisions, ultimately driving growth and innovation in their marketing efforts.

What is Oracle BlueKai?

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

Media

Media

Integrations Supported

BlueConic
Contentsquare
Improvado
NexClipper
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform
TidalScale

Integrations Supported

BlueConic
Contentsquare
Improvado
NexClipper
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform
TidalScale

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SK planet

Date Founded

2011

Company Location

South Korea

Company Website

www.skpdmp.com/main.php

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/data-management-platform/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Popular Alternatives

Popular Alternatives

Audigent Reviews & Ratings

Audigent

Audigent, a part of Experian