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What is SRDS?

SRDS, or Standard Rate and Data Service, stands as a vital resource in the media planning and buying landscape, providing agencies and brands with an effective way to merge digital and traditional media into audience-centric purchasing strategies. This comprehensive database encompasses inventory from over 125,000 media brands, allowing users to tap into specialized media databases that feature current advertising rates, audience demographics, relevant media contacts, and other essential data. By compiling crucial information into a single, accessible resource, SRDS enhances the efficiency of media planning, removing the need to sift through numerous websites for information. For media buyers, SRDS offers an intuitive platform that makes vital details from more than 125,000 media properties readily available, leading to improved campaign strategies. Furthermore, media sellers can boost their profile visibility by utilizing premium listings that provide enhanced rankings and more compelling data. In essence, SRDS not only streamlines the media buying experience but also equips stakeholders with the necessary tools for informed strategic decision-making, ensuring that they remain competitive in a rapidly evolving market. This integration of resources ultimately fosters a more collaborative environment between buyers and sellers, paving the way for innovative advertising solutions.

What is NT Programmatic Platform?

The rise of the Internet has fundamentally changed how customers interact with advertisers. Leading this change, NT has developed innovative solutions aimed at helping agencies and marketing experts navigate the shifting landscape of customer engagement. The NT Programmatic Platform employs state-of-the-art technologies to promote efficient communication in the online advertising sector. The ad placement process encompasses a variety of elements, including strategic media planning, data gathering and analysis, creative development and adaptation, real-time optimization of media placements, and a comprehensive statistical assessment of results. By integrating advanced advertising technologies, the NT Programmatic Platform supports a thorough management of the entire media buying process, which includes everything from initial market research and media strategy formulation to leveraging CRM data, fine-tuning tactics across various KPIs, and performing in-depth data analysis. Additionally, throughout an advertising campaign, the use of automated algorithms and real-time bidding optimization minimizes stagnation, ensuring that all established KPIs are met. This all-encompassing approach not only boosts operational efficiency but also greatly enhances the effectiveness of advertising initiatives, ultimately driving better results for clients. The synergy of these elements positions NT as a leader in the advertising technology landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SRDS

Date Founded

1919

Company Location

United States

Company Website

srds.com

Company Facts

Organization Name

NT Technology

Date Founded

2007

Company Location

United States

Company Website

nt.technology/en/

Categories and Features

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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