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What is Salesforce Audience Studio?
Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.
What is MediaMath?
Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.
Integrations Supported
Rivery
Acxiom Real Identity
Bannerwise
Bionic for Agencies
DV Publisher Suite
Factori
Intuizi
Kinective Bridge
Lytics
Nexoya
Integrations Supported
Rivery
Acxiom Real Identity
Bannerwise
Bionic for Agencies
DV Publisher Suite
Factori
Intuizi
Kinective Bridge
Lytics
Nexoya
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/products/marketing-cloud/data-management/
Company Facts
Organization Name
MediaMath
Date Founded
2007
Company Location
United States
Company Website
www.mediamath.com
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization