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What is Salesforce Audience Studio?
Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.
What is Nexxen?
We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media.
Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology.
The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs.
This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.
Integrations Supported
Adagio
Celtra
Contentsquare
Eyeota
Kameleoon
Kinective Bridge
Mile
Peer39
Proximic by Comscore
RadiantOne
Integrations Supported
Adagio
Celtra
Contentsquare
Eyeota
Kameleoon
Kinective Bridge
Mile
Peer39
Proximic by Comscore
RadiantOne
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/products/marketing-cloud/data-management/
Company Facts
Organization Name
Nexxen
Date Founded
2007
Company Location
Israel
Company Website
nexxen.com
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization