Salesforce Data Cloud vs. Nielsen Marketing Cloud

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

OpenDQ offers an enterprise solution for data quality, master data management, and governance at no cost. Its modular architecture allows it to adapt and expand according to the specific needs of your organization's data management strategies. By leveraging a framework powered by machine learning and artificial intelligence, OpenDQ ensures the reliability of your data. The platform encompasses a wide range of features, including: - Thorough Data Quality Assurance - Advanced Matching Capabilities - In-depth Data Profiling - Standardization for Data and Addresses - Master Data Management Solutions - A Comprehensive 360-Degree View of Customer Information - Robust Data Governance - An Extensive Business Glossary - Effective Meta Data Management This makes OpenDQ a versatile choice for enterprises striving to enhance their data handling processes.

Ensuring the integrity of Big Data Quality is crucial for maintaining data that is secure, precise, and comprehensive. As data transitions across various IT infrastructures or is housed within Data Lakes, it faces significant challenges in reliability. The primary Big Data issues include: (i) Unidentified inaccuracies in the incoming data, (ii) the desynchronization of multiple data sources over time, (iii) unanticipated structural changes to data in downstream operations, and (iv) the complications arising from diverse IT platforms like Hadoop, Data Warehouses, and Cloud systems. When data shifts between these systems, such as moving from a Data Warehouse to a Hadoop ecosystem, NoSQL database, or Cloud services, it can encounter unforeseen problems. Additionally, data may fluctuate unexpectedly due to ineffective processes, haphazard data governance, poor storage solutions, and a lack of oversight regarding certain data sources, particularly those from external vendors. To address these challenges, DataBuck serves as an autonomous, self-learning validation and data matching tool specifically designed for Big Data Quality. By utilizing advanced algorithms, DataBuck enhances the verification process, ensuring a higher level of data trustworthiness and reliability throughout its lifecycle.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Satori is an innovative Data Security Platform (DSP) designed to facilitate self-service data access and analytics for businesses that rely heavily on data. Users of Satori benefit from a dedicated personal data portal, where they can effortlessly view and access all available datasets, resulting in a significant reduction in the time it takes for data consumers to obtain data from weeks to mere seconds. The platform smartly implements the necessary security and access policies, which helps to minimize the need for manual data engineering tasks. Through a single, centralized console, Satori effectively manages various aspects such as access control, permissions, security measures, and compliance regulations. Additionally, it continuously monitors and classifies sensitive information across all types of data storage—including databases, data lakes, and data warehouses—while dynamically tracking how data is utilized and enforcing applicable security policies. As a result, Satori empowers organizations to scale their data usage throughout the enterprise, all while ensuring adherence to stringent data security and compliance standards, fostering a culture of data-driven decision-making.

Now you have the ability to integrate new customer information across all your marketing platforms effortlessly. There's no longer a need for costly customer data platforms, tedious CSV uploads, or complex SQL queries. Setting up DinMo takes less than 30 minutes, exemplifying ease of use. Simplified Audience Creation: Utilize our user-friendly Audience Manager to build any audience without needing SQL knowledge. One-Click Activation: Seamlessly connect your customer data to your business tools with just one click, eliminating the hassle of CSV exports and Jira tickets. Dynamic Audience Management: Continuously receive updated data across all connected platforms, ensuring your strategies are consistently fueled by the latest insights. This approach not only saves time but also enhances the effectiveness of your marketing efforts.

Google Cloud serves as an online platform where users can develop anything from basic websites to intricate business applications, catering to organizations of all sizes. New users are welcomed with a generous offer of $300 in credits, enabling them to experiment, deploy, and manage their workloads effectively, while also gaining access to over 25 products at no cost. Leveraging Google's foundational data analytics and machine learning capabilities, this service is accessible to all types of enterprises and emphasizes security and comprehensive features. By harnessing big data, businesses can enhance their products and accelerate their decision-making processes. The platform supports a seamless transition from initial prototypes to fully operational products, even scaling to accommodate global demands without concerns about reliability, capacity, or performance issues. With virtual machines that boast a strong performance-to-cost ratio and a fully-managed application development environment, users can also take advantage of high-performance, scalable, and resilient storage and database solutions. Furthermore, Google's private fiber network provides cutting-edge software-defined networking options, along with fully managed data warehousing, data exploration tools, and support for Hadoop/Spark as well as messaging services, making it an all-encompassing solution for modern digital needs.

Netwrix Auditor is a visibility solution that empowers you to manage modifications, settings, and access across hybrid IT landscapes. Additionally, it alleviates the pressure of upcoming compliance audits. You can track all alterations in both your cloud and on-premises systems, encompassing Active Directory, Windows Servers, file storage, Exchange, VMware, and various databases. Simplifying your inventory and reporting processes is achievable, and you can effortlessly confirm that your access and identity configurations align with the established good state by conducting regular reviews. This proactive approach not only enhances security but also boosts overall operational efficiency.

Firmex data rooms enable a greater number of transactions, due diligence activities, and compliance workflows than any other solution available. Annually, more than 20,000 new data rooms are launched, with countless organizations depending on Firmex to oversee their most sensitive projects and operations. The platform's secure and powerful data rooms, along with top-tier customer support, ensure that you maintain full control over your essential documents. Firmex provides various pricing options, which include unlimited subscriptions for data rooms as well as transaction-based pricing. Fully compliant with SOC 2, GDPR, and HIPAA regulations, Firmex also offers features such as single sign-on (SSO), API integrations, and redaction capabilities, ensuring a comprehensive solution for managing sensitive information. With its user-friendly interface and robust security measures, Firmex stands out as a leading choice for businesses looking to streamline their data management processes.

Fraud.net stands as the premier framework for managing fraud, utilizing an advanced collective intelligence network, cutting-edge AI, and a state-of-the-art cloud platform that empowers users to: * Integrate fraud data from various sources with a single connection * Identify fraudulent transactions in real-time with an accuracy rate exceeding 99.5% * Reveal valuable insights hidden within vast amounts of data to enhance fraud management strategies Acknowledged in Gartner's market guide for online fraud detection, Fraud.net offers a robust, real-time solution for fraud prevention and analytics specifically designed to meet the demands of businesses. It serves as a centralized command hub, merging data from multiple sources and systems while monitoring digital identities and behaviors, ultimately employing the latest technologies to eliminate fraudulent activities and facilitate secure transactions. Reach out to us today to start your free trial and experience our services firsthand, ensuring your business is protected against potential fraud.