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What is Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is a comprehensive marketing platform designed to optimize customer interactions and enhance engagement across multiple digital channels. The platform helps businesses deliver personalized, relevant messaging by integrating email marketing, mobile marketing, and advertising into cohesive customer journeys. With AI-powered insights and journey orchestration, Marketing Cloud Engagement allows businesses to create and manage personalized campaigns at scale, ensuring each interaction is relevant and impactful. The platform supports mobile app engagement, SMS, push notifications, and conversational marketing, enabling businesses to engage with customers in real-time across a variety of platforms, including WhatsApp. With its advanced features like cross-channel analytics and AI decision-making, Marketing Cloud Engagement not only improves customer relationships but also helps businesses optimize marketing performance, drive conversions, and increase customer lifetime value. The platform also allows for in-depth segmentation, ensuring that each customer receives tailored content based on their preferences and behaviors, ultimately enhancing the overall customer experience.

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Media

Media

Integrations Supported

Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
Blendo
Blotout
BlueConic
Contently
Crowdcast
Oktopost
PiSrc Formation
RELAYTO
Routee
SpotMe
Sugar Sell
Syncari
Visual Visitor
Webeo
Zoom Webinars
ZoomInfo Chat

Integrations Supported

Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
Blendo
Blotout
BlueConic
Contently
Crowdcast
Oktopost
PiSrc Formation
RELAYTO
Routee
SpotMe
Sugar Sell
Syncari
Visual Visitor
Webeo
Zoom Webinars
ZoomInfo Chat

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/engagement/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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