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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is ActiveReports?

ActiveReports serves as a comprehensive reporting solution tailored for the .NET framework, enabling users to craft stunning reports through an easy-to-use reporting designer that integrates seamlessly with Visual Studio and offers a variety of advanced controls. The tool is equipped with robust features for WinForms, WPF, ASP.NET Core, MVC, and various versions of .NET Core, catering to both web and desktop environments with end-user report designers. It also supports dynamic reporting through a versatile API and expressions, ensuring that multiple report types are available to accommodate diverse reporting requirements, along with support for over ten export formats. In the latest update, ActiveReports.NET v15.1 introduces new features such as section report deployment compatible with Linux using .NET Core or .NET 5, along with custom font resolution and improved JSViewer performance. Additionally, enhancements for PDF/UA compliance, chart functionalities, extended page break properties, and the option for dynamic column width have also been added, making it an even more powerful tool for developers. Furthermore, ActiveReports version 2.0 brings rich text support for dynamic HTML content, along with new designer components for Angular, Vue, and React, and incorporates various enhancements to the design interface, providing a comprehensive guide for authoring revised reports. These upgrades collectively enhance user experience and functionality, making ActiveReports a leading choice in the reporting software landscape.

Media

Media

Integrations Supported

AdRoll
Advangelists
Agentforce
Brandwatch
Coosto
Criteo
Desktop.com
Facebook
Google Ads
Instagram
LinkedIn
MediaMath
Microsoft Advertising
Oracle Moat
Outbrain
Pinterest
Salesforce Marketing Cloud
Semrush
comScore

Integrations Supported

AdRoll
Advangelists
Agentforce
Brandwatch
Coosto
Criteo
Desktop.com
Facebook
Google Ads
Instagram
LinkedIn
MediaMath
Microsoft Advertising
Oracle Moat
Outbrain
Pinterest
Salesforce Marketing Cloud
Semrush
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$849/developer
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

GrapeCity

Date Founded

1980

Company Location

United States

Company Website

www.grapecity.com/activereports

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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