Salesforce PRM vs. Infonova Digital Business Platform

Salesforce Partner Relationship Management (PRM) enables businesses to manage and scale their partner ecosystem effectively with features for partner onboarding, collaboration, and performance tracking. Integrated directly into Salesforce’s CRM, the platform provides a centralized solution to streamline processes such as deal registration, marketing funds requests, and partner support. With AI-driven tools like sales forecasting, partner analytics, and automated sales workflows, businesses can optimize their partner channels, improve engagement, and drive higher revenue. The solution empowers businesses to deliver a personalized partner experience while gaining critical insights to drive smarter, data-backed decisions.

The Infonova Digital Business Platform is specifically designed to support the extensive monetization and management of partner offerings, allowing businesses to quickly test, implement, and scale their initiatives, beginning with smaller projects and gradually expanding them. This platform fosters extensive engagement within a partner ecosystem, including channel partners, solution providers, marketplaces, and B2B2X relationships. Utilizing cutting-edge technology that incorporates Open APIs and a cloud-native microservices architecture, it has been successfully implemented across multiple industries such as telecommunications, technology, automotive, and finance. In essence, a digital business platform acts as a pivotal technology that underpins a digital platform business model. By managing the commercial interactions inherent in these models, it enables organizations to explore new revenue streams through collaborative projects and the co-development of joint offerings within the ecosystem, thereby ensuring flexibility and growth in a rapidly changing market landscape. These capabilities establish it as a vital resource for enterprises aiming to excel in an increasingly interconnected world, ultimately positioning them for sustained success.