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What is ScroogeFrog?

The ScroogeFrogâ„¢ service has been specially designed to tackle the issue of click fraud, guaranteeing that advertisers receive real traffic for their expenditures. By blocking ad impressions from deceptive sources and eliminating sites that produce inappropriate traffic, ScroogeFrog plays a critical role in maximizing your advertising budget. It employs more than 20 different user attributes to effectively recognize individuals, preserving this identification even if a user changes their IP address, browser, or clears their cookies. Furthermore, ScroogeFrogâ„¢ monitors user engagement on the site after a click by assessing unique devices through evercookies, which serve as digital identifiers. As a result, advertisers can focus their spending on authentic clicks and impressions, ensuring that their ads are seen only by legitimate users instead of competitors or bots that aim to squander resources. This proactive strategy greatly reduces advertising expenses by lessening the risk of fraudulent clicks and unwanted traffic. In the end, ScroogeFrogâ„¢ not only safeguards your advertising investments but also significantly boosts the effectiveness of your overall marketing efforts, leading to improved returns. This leads to a more transparent and reliable advertising environment for all stakeholders involved.

What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

Media

Media

Integrations Supported

Human Defense Platform

Integrations Supported

Human Defense Platform

API Availability

Has API

API Availability

Has API

Pricing Information

€0.0025 per visitor
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ScroogeFrog

Company Location

Estonia

Company Website

scroogefrog.com

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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