Securitize vs. Coinbase Asset Hub

You now have the opportunity to establish a platform where fresh investors and committed customers can invest in your brand during the gaps between fundraising initiatives, while concurrently offering employees and shareholders a means to achieve liquidity. This strategy not only boosts capital formation by attracting a wider investor base but also addresses the growing trend of companies staying private for longer durations, making it crucial to provide liquidity options to employees as a way to draw in and keep top talent. By incorporating the Securitize Markets 'Sell Equity' feature into your HR portal, your workforce will have the chance to divest their equity holdings, while loyal customers and investors can be granted opportunities to acquire equity in your company. Make use of the Securitize 'Invest' button on your Investor Relations webpage, in conjunction with Securitize Markets, to streamline the process for new investors looking to trade your digital asset securities. Create a customized investor experience through a dedicated landing page that showcases informative videos, NAV data, announcements, and links to virtual investor presentations that highlight your company and its assets, which will ultimately encourage a more engaged and knowledgeable investor community. This forward-thinking strategy not only promotes transparency but also cultivates deeper connections between your brand and its diverse stakeholders, ensuring sustainable growth and collaboration in the future. Embracing this approach could position your company advantageously in the evolving investment landscape.

Asset issuers have the opportunity to successfully launch, manage, and grow their projects within our ecosystem. By displaying your asset across multiple Coinbase products, you can take advantage of an extensive array of tools designed to foster your project's development while sharing your vision with our large user community. With a streamlined application process, you can efficiently oversee listings on the exchange, custody services, and all trading platforms. We have established resources to help introduce your asset to potential users, aiming to assist you in broadening your reach. From the moment of listing across our varied product range to enhancing the visibility of your asset, we pledge our support every step of the way. We invite you to engage with new customers to deepen their understanding of your asset. With millions of active traders, secure storage solutions for both your team and investors, as well as liquidity for smooth network transactions, the possibilities for your project are vast. Share your asset with over 11.8 million unique earners, build a dynamic community around it, and provide Coinbase users with customized lessons and tutorials for better comprehension. Work alongside our production team to develop informative tutorials for your asset and initiate marketing efforts aimed at our user base of over 90 million, ensuring your project garners the attention it needs. Leveraging our resources can greatly enhance your project's visibility and potential for success, opening doors to new opportunities and partnerships. As you navigate this journey, remember that our commitment to your growth is unwavering.