Ratings and Reviews 8 Ratings

Total
ease
features
design
support

Ratings and Reviews 5 Ratings

Total
ease
features
design
support

Alternatives to Consider

  • Klaviyo Reviews & Ratings
    4,950 Ratings
    Company Website
  • GetResponse Reviews & Ratings
    1,459 Ratings
    Company Website
  • Attentive Reviews & Ratings
    1,226 Ratings
    Company Website
  • InboxAlly Reviews & Ratings
    109 Ratings
    Company Website
  • Knak Reviews & Ratings
    157 Ratings
    Company Website
  • Greatmail Reviews & Ratings
    5 Ratings
    Company Website
  • WiseStamp Reviews & Ratings
    682 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    248 Ratings
    Company Website
  • Shape Software Reviews & Ratings
    132 Ratings
    Company Website
  • SalesTarget.ai Reviews & Ratings
    13 Ratings
    Company Website

What is SendGrid?

Join the email service that developers and marketers rely on for efficiency, scalability, and expertise in delivery. The Twilio SendGrid Email API, along with its unique Mail Transfer Agent (MTA), user-friendly console, robust features, and knowledgeable email professionals, simplifies the process of ensuring your emails are delivered swiftly and seamlessly. Whether your needs involve sending a mere 100 emails or an astounding 100 billion, SendGrid is designed to grow with you, all while enhancing inbox placement and maintaining your reputation as a reliable sender. You can keep an eye on engagement metrics and improve deliverability through our Deliverability Insights dashboard. Additionally, you can easily integrate with our RESTful APIs and SMTP in just minutes, utilizing sample code libraries available in seven different programming languages, along with interactive documentation, templates, and an array of other resources to support your email initiatives.

What is Marketo?

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Media

Media

Integrations Supported

BriteVerify
DataMatch
Ethyca
Gleam
GrowthLoop
Guideflow
Hightouch
HubSpot CRM
Ikigai
Integrate.io
Integry
Interact
Klipfolio
Latitude
Make
Martini
Peaka
Quickwork
Rayven
Zapier

Integrations Supported

BriteVerify
DataMatch
Ethyca
Gleam
GrowthLoop
Guideflow
Hightouch
HubSpot CRM
Ikigai
Integrate.io
Integry
Interact
Klipfolio
Latitude
Make
Martini
Peaka
Quickwork
Rayven
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$19.95 per month
Free Trial Offered?
Free Version

Pricing Information

$895 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Twilio SendGrid

Date Founded

2009

Company Location

United States

Company Website

sendgrid.com/en-us

Company Facts

Organization Name

Marketo

Date Founded

2006

Company Location

United States

Company Website

www.marketo.com

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Deliverability

DMARC Analytics
Deliverability Alerts
Deliverability Reporting
Email Address Verification
Email Content Testing
Email Previewing
IP Blacklist Monitoring
Inbox Placement Testing
Reputation Reporting

Email Management

Data Recovery
Email Archiving
Email Monitoring
Queue Manager
Response Management
Routing
Shared Inboxes
Signature Management
Spam Blocker
Whitelisting / Blacklisting

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Testing

A/B Testing
Accessibility Testing
DMARC Analytics
Deliverability Rates
HTML Validation
IP Blacklist Checking
Improvement Recommendations
Pre-Send Email Testing
Preview Across Browsers & Devices
Reporting / Analytics
Sender Reputation Scoring
Spam Testing

Email Tracking

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Verification

Bulk Email Verification
Catch-all Server Detection
Disposable Email Detection
Domain Check
Mail Server Validation
Single Email Verification
Spam Trap Detection
Syntax Check

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Popular Alternatives

Popular Alternatives

SMTP.com Reviews & Ratings

SMTP.com

Ziff Davis
HubSpot CRM Reviews & Ratings

HubSpot CRM

HubSpot