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Questera

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What is ServiceNow AI Agents?

ServiceNow has developed AI Agents that are autonomous systems embedded within the Now Platform, designed to handle repetitive tasks that were traditionally performed by human employees. These agents interact with their environment to collect data, make decisions, and execute tasks, which enhances efficiency as they learn and adapt over time. By leveraging advanced large language models alongside a robust reasoning engine, they acquire a deep understanding of various business scenarios, promoting continuous improvement in their capabilities. Operating seamlessly across multiple workflows and data systems, AI Agents facilitate complete automation, which boosts team productivity by managing workflows, integrations, and actions within the organization. Organizations can choose to utilize existing AI agents or tailor-make their own according to specific needs, all while functioning effectively on the Now Platform. This integration not only optimizes operational processes but also allows employees to focus on more strategic projects by alleviating them from routine tasks, fostering a culture of innovation and growth within the company. Consequently, the adoption of AI Agents signifies a crucial advancement towards enhancing overall workplace efficiency and effectiveness. With their potential to reshape how teams operate, these agents are set to redefine productivity standards in various industries.

What is Questera?

Questera is an innovative platform for customer engagement that supports growth and lifecycle teams in rapidly developing and executing their strategies. Users can create bespoke AI agents specifically suited to their requirements or utilize a variety of pre-built agents that facilitate seamless personalization, automatic segmentation, journey automation, and effortless campaign management, all while ensuring extensive scalability. The platform streamlines the process of crafting AI agents into a simple four-step procedure: initially, users establish the agent by entering key information such as its name and image; subsequently, they define the core instructions that dictate the agent's objectives, guidelines, and operational parameters; thirdly, they choose from a selection of over 75 integrations to enhance functionalities like email automation, segmentation, and retargeting; finally, they can test and deploy the agent while receiving immediate feedback on its performance. For those who prefer a faster approach, Questera provides an assortment of pre-configured agents, such as Sara, the smart ads retargeting agent, which is adept at creating personalized advertisements to re-engage former visitors and run successful retargeting campaigns. This versatility enables businesses to quickly and effectively modify their engagement tactics, ensuring they remain responsive to their customers' changing needs and preferences. Additionally, the platform's user-friendly interface simplifies the process for teams of all experience levels, fostering enhanced collaboration and creativity in customer engagement endeavors.