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What is Shopping Minds?

The Shopping Minds platform allows for the recognition of individual visitor profiles during each session, regardless of the device or time, delivering crucial insights into high-value visitors for your marketing strategies. This innovative tool enables you to strategically focus on particular individuals, potentially factoring in their customer lifetime value into your targeting criteria. You can then channel these customized selections into your desired platforms, including search engines, social networks, display ads, email campaigns, or direct mail efforts. For example, you can exclude certain demographics from your advertisements, such as those who have recently made a purchase or those demonstrating minimal purchase intent, which helps to maximize the efficiency of your advertising budget. Additionally, the platform conducts real-time assessments of visitor actions on your site, allowing you to prioritize important product characteristics uniquely, ensuring that your offerings resonate with both the interests of visitors and your marketing objectives. By honing your targeting strategies in this manner, you can significantly boost engagement and improve conversion rates, ultimately leading to a more successful marketing campaign. This capability not only enhances user experience but also fosters long-term customer relationships.

What is OfferFit?

OfferFit customizes the optimal message, incentive, timing, and communication method for each individual customer. This cutting-edge strategy has the potential to increase program revenue by 10-20% or even higher, all while decreasing sales expenses. As customer behavior evolves, OfferFit's AI quickly identifies these shifts and adjusts its recommendations, ensuring that your marketing tactics are always relevant and effective in changing market landscapes. In an era where marketers are increasingly adopting personalization to enhance revenue and customer lifetime value, the drawbacks of traditional A/B testing become clearer, as those methods can only assess a handful of concepts at a time. In contrast, OfferFit utilizes self-learning AI to refine the testing process, allowing marketers to iterate and glean insights at a much faster pace than traditional A/B testing allows. Additionally, OfferFit distinguishes itself from other alternatives by providing complete configurability, adapting seamlessly to the distinct needs of businesses—whether it involves working with diverse data types, employing different channels, or prioritizing various success metrics. This remarkable flexibility positions it as a potent asset for organizations aiming to enhance their marketing strategies effectively. The ability to adapt in real-time further solidifies OfferFit's relevance in a rapidly shifting marketplace.

Media

Media

Integrations Supported

CanopyDeploy
Copernica

Integrations Supported

CanopyDeploy
Copernica

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shopping Minds

Date Founded

2013

Company Location

Netherlands

Company Website

www.shoppingminds.com

Company Facts

Organization Name

OfferFit

Date Founded

2020

Company Location

United States

Company Website

www.offerfit.ai/

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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