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What is Simpli.fi?
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.
What is ADAM Apparatus?
ADAM, or Apparatus Deployment Analysis Module, is a sophisticated predictive modeling system that investigates different deployment scenarios by integrating historical CAD data with GIS mapping information, employing a powerful projection algorithm to determine how shifts in deployment influence response times and resource allocation. It carefully analyzes the consequences of changes in deployment to pinpoint the most effective placements for personnel and units. Functioning within ArcMap through Esri add-ins, ADAM adeptly handles GIS layers, storing them in both geodatabase and shapefile formats. The system evaluates current workloads against historical CAD data, while its CAD Analyst feature provides an in-depth assessment of response performance. Findings are conveyed through intuitive graphics, comprehensive reports, and dashboards, which greatly aid in crafting compelling budget proposals for local officials. Furthermore, it allows for the evaluation of various deployment strategies and helps to determine the optimal site for a new station, all while aligning with the specific policies of each department to promote realistic and actionable planning. By merging data analysis with strategic insights on deployment, ADAM significantly enhances the operational efficiency and service delivery of departments, ultimately benefiting the communities they serve. This powerful tool not only streamlines decision-making but also fosters a proactive approach to resource management and emergency response planning.
Integrations Supported
AUDIENCEX
AgencyAnalytics
ArcGIS
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Integrations Supported
AUDIENCEX
AgencyAnalytics
ArcGIS
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Simpli.fi
Date Founded
2010
Company Location
United States
Company Website
simpli.fi/platform/
Company Facts
Organization Name
DECCAN INTERNATIONAL
Date Founded
1996
Company Location
United States
Company Website
deccanintl.com/what-we-do/adam/
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
Categories and Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis