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Element Human

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What is Smart Eye AI-X?

The AI-X signifies the newest evolution in Smart Eye’s series of compact, high-performance eye trackers, specifically designed for eye tracking studies involving screens up to 24 inches in marketing, UX, and media applications. Leveraging our substantial background in the automotive industry, we recognize the essential demand for solutions that not only perform well but are also cost-effective. This understanding, paired with twenty years of expertise in eye tracking technology, has led to the development of the AI-X, which stands out as a top-tier eye tracker, perfectly suited for extensive research involving many participants. Its portable design allows researchers to shift their studies from conventional laboratory settings to any location, effectively turning any environment into a mobile research lab with just a connection to a laptop. In addition, the AI-X’s adaptable structure allows for smooth transitions between different projects, screens, and uses, ensuring that researchers can quickly respond to evolving research requirements. This flexibility is crucial for maximizing efficiency and effectiveness in data collection, empowering researchers to glean insights in various contexts without unnecessary hindrances. Ultimately, the AI-X enhances the overall research experience by providing tools that are both sophisticated and user-friendly, thereby aligning with the modern demands of the industry.

What is Element Human?

Revitalize obsolete advertising testing techniques by leveraging authentic engagement in real-life contexts. We swiftly capture both attention and emotional responses, seamlessly adapting to the fast-moving landscape of online interactions. Our services encompass in-depth scientific research, cutting-edge tools, and a strong platform designed to quickly set up, evaluate, and respond to human behaviors in a cost-effective manner. By exploring both the subconscious and conscious motivations that influence behavior, we significantly improve our capability to forecast outcomes, make educated choices, and cultivate impactful interactions. Our committed team, which includes specialists in science, technology, and design, is motivated by a desire to enable everyday devices to track and analyze how people navigate their daily lives. Through a consent-driven platform, we guarantee that these devices can securely acquire insights into the emotional, memory, and cognitive elements that shape human behavior during digital engagements. Over the past seven years, we have gathered an impressive 2.5 billion data points from 89 countries and partnered with 40 businesses, which has led us to create a distinctive solution that consistently observes and interprets the effects of our digital experiences on human behavior. This ongoing refinement not only enhances our understanding but also equips us to meet the changing needs and reactions of individuals in an increasingly digital environment, ensuring that we remain at the forefront of this dynamic field. Furthermore, our insights will allow brands to connect with their audiences on a more profound level, ultimately driving more meaningful engagement.