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What is Social Mention?

Social Mention is a powerful tool that enables you to discover conversations surrounding your brand or competitors across a variety of news sources and social media channels. This intuitive platform acts as a social media search engine, aggregating user-generated content from across the internet into a single, comprehensive feed. It serves as an effective monitoring tool, allowing you to track and analyze public sentiment about your brand in real time and from a global perspective. Integrated with BrandMentions, this robust brand monitoring solution is designed to help you follow and engage in online discussions as they unfold. With Social Mention at your disposal, you can ensure that no mention or comment related to your brand slips through the cracks across various social media outlets, news articles, or other platforms. Keeping track of when and where your audience engages with your brand online can provide critical insights. By leveraging this tool, you can gain deep insights into customer interactions, evaluate the success of your social media efforts, and create products that are more in tune with consumer demands. In turn, this proactive approach enhances your brand's visibility and responsiveness within the ever-evolving digital landscape, ensuring that you remain competitive. Ultimately, Social Mention empowers businesses to make informed decisions that drive engagement and foster brand loyalty.

What is Blinkfire Analytics?

Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotter™ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape.