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What is Social Smart?

Social Smart for Engagement equips businesses to boost their marketing strategies through social media while maintaining compliance with regulatory requirements. At the same time, Social Smart for Research helps organizations enhance their communication tactics by curating premium content and delivering vital information in conjunction with flexible content libraries. Additionally, Social Smart for Compliance allows companies to engage with social media safely, ensuring alignment with both industry standards and internal compliance protocols. Moreover, Social Smart Sentiment Analysis uncovers the public's attitudes across social networks toward various entities, including companies, investments, and brands, which supports better decision-making processes. Collectively, these cutting-edge tools empower organizations to adeptly and responsibly navigate the complexities of the digital landscape, ensuring they remain competitive and compliant. By leveraging these resources, businesses can foster stronger connections with their audience and drive greater engagement across their platforms.

What is Hootsuite?

Navigating the world of social media business can be chaotic and unpredictable. This is why numerous brands turn to Hootsuite for their tools and expertise to streamline the process. With Hootsuite, you can create outstanding social campaigns, provide exceptional social commerce experiences, and efficiently handle all customer interactions from a single platform. The platform allows you to schedule posts seamlessly across various social media channels such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube, while enabling you to manage both organic and paid content in conjunction. Additionally, it simplifies the tracking of customer dialogues, enhances collaboration within your organization by breaking down barriers, and offers real-time insights from social media to inform crucial business choices—all from one user-friendly dashboard. Furthermore, Hootsuite equips you with expert certifications, training, and coaching tailored to social marketing, social listening, customer service, and social commerce, ensuring you maximize your social media potential. By leveraging Hootsuite, you can elevate your social media strategy and achieve greater business success.

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Integrations Supported

Adobe Experience Manager
Authy
Cognito Forms
Google Drive
MediaValet
Microsoft Teams
Morphic
Ocoya
Orange Logic OrangeDAM
Pexels
Scoop.it
Scoro
Simple Sales Tracking CRM
Slack
Stackla
TINT
Wiztopic
Wufoo
Xobin
Zapier

Integrations Supported

Adobe Experience Manager
Authy
Cognito Forms
Google Drive
MediaValet
Microsoft Teams
Morphic
Ocoya
Orange Logic OrangeDAM
Pexels
Scoop.it
Scoro
Simple Sales Tracking CRM
Slack
Stackla
TINT
Wiztopic
Wufoo
Xobin
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$25 per user per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Social Smart Software

Date Founded

2012

Company Location

United States

Company Website

isocialsmart.com

Company Facts

Organization Name

Hootsuite

Date Founded

2008

Company Location

Canada

Company Website

www.hootsuite.com

Categories and Features

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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