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What is Social Unicorn?

For a brand to succeed, achieving visibility is key. While platforms such as LinkedIn and Twitter can effectively disseminate your message, the management of these accounts can be quite labor-intensive, requiring a constant influx of creative ideas. This is where Social Unicorn simplifies the equation! You only need to share your desired content—like lists of blog posts, insightful quotes, statistics, and helpful tips—and we take care of the rest, ensuring it is posted automatically at your preferred intervals. Your social media profiles will be regularly updated with fresh, high-quality content! As a Social Media or Community Manager, your duties typically involve writing and scheduling posts, creating visuals, monitoring competitors, evaluating performance data, engaging with comments, and connecting with your audience. This significant workload can stifle creativity, even though your audience is keen for new and exciting updates. Consequently, utilizing tools like Social Unicorn can alleviate some of your pressures and significantly improve your brand’s online visibility and engagement. Embracing such solutions allows you to focus more on strategy and interaction rather than the mechanics of posting.

What is Hootsuite?

Navigating the world of social media business can be chaotic and unpredictable. This is why numerous brands turn to Hootsuite for their tools and expertise to streamline the process. With Hootsuite, you can create outstanding social campaigns, provide exceptional social commerce experiences, and efficiently handle all customer interactions from a single platform. The platform allows you to schedule posts seamlessly across various social media channels such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube, while enabling you to manage both organic and paid content in conjunction. Additionally, it simplifies the tracking of customer dialogues, enhances collaboration within your organization by breaking down barriers, and offers real-time insights from social media to inform crucial business choices—all from one user-friendly dashboard. Furthermore, Hootsuite equips you with expert certifications, training, and coaching tailored to social marketing, social listening, customer service, and social commerce, ensuring you maximize your social media potential. By leveraging Hootsuite, you can elevate your social media strategy and achieve greater business success.

Media

Media

Integrations Supported

Adobe Analytics
Audiense
Brandwatch
CELUM
Desktop.com
Dubb
Eventbrite
Freshdesk
Inksprout
Make
Microsoft Dynamics 365 Marketing
Microsoft Teams
Rippling
SurveyMonkey
Tability
Teamstack
WordPress
X (Twitter)
Zapier

Integrations Supported

Adobe Analytics
Audiense
Brandwatch
CELUM
Desktop.com
Dubb
Eventbrite
Freshdesk
Inksprout
Make
Microsoft Dynamics 365 Marketing
Microsoft Teams
Rippling
SurveyMonkey
Tability
Teamstack
WordPress
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$24 per user per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Social Unicorn

Date Founded

2018

Company Location

Hong Kong

Company Website

www.social-unicorn.com

Company Facts

Organization Name

Hootsuite

Date Founded

2008

Company Location

Canada

Company Website

www.hootsuite.com

Categories and Features

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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