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What is Socialdatabase?

At Socialdatabase, we have revolutionized the approach to targeting on Twitter. Our deep understanding of real-time human interactions and behaviors stems from leveraging authentic Twitter data. If your goal is to advertise efficiently on Twitter, our solutions offer a reliable route to achieving your objectives. Ultimately, the most valuable audiences are those most inclined to engage with your content. We create connections between agencies, advertisers, and our partners at Twitter, ensuring they can reach the specific audiences they seek. Moreover, we provide customized messaging to Twitter users who are receptive and eager to connect. With our advanced targeting capabilities, you can accurately identify any demographic within diverse industries based on numerous characteristics that traditional targeting methods cannot achieve. Elevate your campaign strategy using Twitter’s Account-Based Marketing (ABM) solution, which focuses on key decision-makers and influential individuals within the companies you aim to reach, particularly on the platform where their engagement is strongest. Additionally, obtain in-depth insights into your market research, advertising initiatives, and comprehensive marketing strategies, all grounded in a current understanding of audience behaviors. This level of insight not only empowers you to make informed decisions but also allows you to refine your outreach efforts for maximum effectiveness, ensuring that your advertising resonates with the right audience at the right time. Embrace the future of advertising with targeted precision and an innovative approach.

What is PathFactory?

Elevate the experiences of B2B buyers by creating intelligent and seamless content interactions that not only engage them but also enhance marketing initiatives and empower sales teams effectively. Conventional marketing tactics frequently fail to align with the expectations of both brands and buyers, a challenge that has intensified due to the pandemic, which has resulted in an increase in content consumption and a tendency toward consumer-like behaviors in professional settings. To optimize the return on every costly click, it is imperative to deliver your audience relevant and timely information. Focus your sales and marketing efforts on the platforms where your audience is most engaged, ensuring your resources are utilized efficiently. By utilizing AI technology, reduce obstacles and design real-time content journeys that guide buyers smoothly through their experience. Furthermore, integrate micro-personalized content paths that cater to the individual consumption habits of your audience, guaranteeing that every interaction remains pertinent and captivating. This proactive approach not only cultivates stronger connections but also enhances engagement throughout the entire buyer's journey, ultimately leading to improved outcomes. Investing in these strategies can significantly transform the way brands communicate and connect with their buyers, fostering long-term relationships.

Media

Media

Integrations Supported

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard
X (Twitter)
X Ads (Twitter Ads)

Integrations Supported

6sense
Allego
Aprimo
Marketo
Terminus
Vidyard
X (Twitter)
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Socialdatabase

Company Location

Netherlands

Company Website

www.socialdatabase.com

Company Facts

Organization Name

PathFactory

Date Founded

2012

Company Location

Canada

Company Website

www.PathFactory.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

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