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What is Sonobi?

Sonobi functions as an autonomous technology company dedicated to consumers, creating a fair and equitable media marketplace that enables direct interactions between advertisers and individuals. Its JetStream technology is transforming traditional advertising by moving away from impression-based frameworks to those focused on individual consumer engagement. By partnering with the top 250 premium media properties recognized by comScore in collaboration with Fortune 500 companies, Sonobi's JetStream platform promotes direct partnerships between publishers and marketers, allowing them to craft and execute highly effective communication campaigns aimed at the essential target — the consumers themselves. This groundbreaking platform eliminates unnecessary intermediaries in the advertising technology sector, greatly improving transparency and efficiency in media campaign execution. JetStream also enhances consumer engagement during critical moments and provides publishers and advertisers with sophisticated forecasting, planning, and activation tools necessary for identifying high-value consumers throughout the open web. In this way, Sonobi is not merely reshaping the advertising landscape; it is also ensuring that interactions with consumers are not only more significant but also more relevant, thereby fostering a more personalized advertising experience. This focus on improving consumer relevance marks a significant shift in how advertising can be approached in the digital age.

What is Amazon Unified Ad Marketplace (UAM)?

Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.

Media

Media

Integrations Supported

Amazon Ads
DV Publisher Suite
Google Ad Manager
JW Player
Magnite
Microsoft Monetize
OpenX
PubGalaxy
PubMatic
PubPower
Sharethrough
Sovrn

Integrations Supported

Amazon Ads
DV Publisher Suite
Google Ad Manager
JW Player
Magnite
Microsoft Monetize
OpenX
PubGalaxy
PubMatic
PubPower
Sharethrough
Sovrn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sonobi

Date Founded

2011

Company Location

United States

Company Website

sonobi.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aps.amazon.com/aps/unified-ad-marketplace/

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