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What is Sounder.fm?

Sounder's data solutions serve media publishers, agencies, and markets by delivering brand safety measures, contextual targeting, and actionable insights for leading marketers globally. Our innovative brand safety solution quickly produces episode ratings, comprehensive transcripts, keywords, summaries, and additional information in under 30 seconds, adhering to IAB and GARM industry standards. With millions of episodes processed, our solution empowers marketers to make informed decisions when purchasing audio ad inventory, ensuring alignment with their brand guidelines. This efficiency not only saves time but also enhances the overall effectiveness of advertising strategies.

What is CoHost?

Transform your data into actionable insights with CoHost, a specialized platform that focuses on podcast analytics and audience intelligence, catering specifically to brands and podcasting agencies. By leveraging B2B analytics, you can develop a comprehensive understanding of the businesses that engage with your podcast across various industries. Take advantage of advanced audience demographic information to enhance both your content and marketing approaches effectively. Make use of CoHost’s tracking links to evaluate the impact of your podcast marketing efforts systematically. With an exportable dashboard at your disposal, you can discover the businesses that are listening to your podcast, including essential details such as their size, industry, geographical region, and average revenue. Identify the specific companies engaging with your podcast content to tailor your outreach further. Additionally, you will gain valuable insights into your audience's age, gender, household income, interests, social media habits, and family structure, including the presence of pets. Dive deeper into the demographics, preferences, and behaviors of your listeners to fine-tune your strategies. Moreover, assess which marketing channels are most effective in converting listeners to your podcast by carefully analyzing the correlation between clicks and downloads. This holistic approach not only helps you understand your audience better but also empowers you to pinpoint the marketing strategies that are most effective for driving growth in your podcast audience. Ultimately, CoHost equips you with the tools necessary to elevate your podcasting efforts and maximize engagement.