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What is Spectrum Context Graph?

Gain a holistic and shareable understanding of your customers through cutting-edge knowledge graphs, enabling the development of precise and actionable insights centered around their needs. The quality of customer data plays a crucial role in determining the nature of interactions, engagement, and overall experiences. When the data quality is elevated, it leads to a unified and accurate representation of customers, shedding light on their needs and behaviors. Furthermore, dependable data offers a comprehensive view of transaction histories along with vital contextual information, which is essential for providing the personalized experiences that customers seek. By breaking down data silos and barriers, you can link previously difficult-to-access information and spread insights across your organization. Enrich customer profiles with deep context, unveil timely actionable insights, and design compelling experiences. With the Spectrum Context Graph, you are equipped with a fully integrated, precise, and enriched 360-degree view of your customers, which not only drives your business towards success but also guarantees that every decision is backed by thorough data. This method not only improves customer satisfaction but also fosters long-term loyalty and deeper engagement over time, creating a cycle of continuous improvement and innovation in customer relations.

What is NEXUS CDP?

The NEXUS platform combines powerful data collection, processing, and governance capabilities with sophisticated custom analytics, business intelligence, and AI-driven insights, enabling the creation of seamless data applications that promote a truly intelligent global marketing ecosystem. It allows organizations to gain deep customer insights, execute intelligent marketing strategies, and tailor experiences, ultimately empowering them to engage in data-driven marketing initiatives. This methodology leads to the execution of real-time, personalized intelligent marketing campaigns. Moreover, it accommodates the multi-faceted analysis of vast customer data, providing customized insights and business intelligence. The platform significantly enhances the customer experience and adeptly manages the customer lifecycle, resulting in strengthened customer loyalty, elevated repurchase rates, and increased lifetime value, all while minimizing churn rates. By utilizing real-time insights, businesses can enhance customer service and cultivate more meaningful relationships with their clientele. Ultimately, NEXUS not only revolutionizes marketing approaches but also has a profound effect on overall business success, making it a vital tool for any organization looking to thrive in a competitive landscape. Furthermore, its innovative features ensure that companies stay ahead of industry trends and adapt to changing consumer behaviors effectively.

Media

Media

Integrations Supported

IBM i
SAP Cloud Platform
WeChat

Integrations Supported

IBM i
SAP Cloud Platform
WeChat

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Spectrum

Company Location

United States

Company Website

www.precisely.com/product/precisely-spectrum-quality/spectrum-context-graph

Company Facts

Organization Name

APEX Technologies

Company Location

China

Company Website

apextechnologies.com/products/nexus

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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